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Once Upon a Farm

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Creates quality, eco-friendly and nutritious baby food products for children

Berkeley, United StatesFounded 2015eCommerce & Marketplaces
Valuation $593M Market cap · 2026
Revenue $100–500M Latest reported FY

About Once Upon a Farm

Once Upon a Farm is a company dedicated to providing organic, nutrient-rich meals and snacks for babies, toddlers, and young children. Operating in the organic food market, the company targets health-conscious parents who seek high-quality, convenient food options for their children. The business model revolves around a subscription service that allows customers to customize and receive boxes of refrigerated pouches, oat bars, and frozen meals directly to their homes. Revenue is generated through direct sales on their website and subscription plans, ensuring a steady stream of income. The company emphasizes its commitment to organic farming practices and clean label certifications, ensuring minimal exposure to pesticides and harmful chemicals. By focusing on the first 1,000 days of a child's life, Once Upon a Farm aims to promote palate development, reduce picky eating, and encourage overall health and well-being. Keywords: organic, baby food, toddler meals, kids snacks, subscription service, clean label, nutrient-rich, refrigerated, frozen meals, health-conscious.

Source: Dealroom company data

At a glance

Status
Listed
Founded
2015
Headquarters
Berkeley, United States
Listing
IPO 2026
Sector
eCommerce & Marketplaces
Power Law
Thoroughbred$100M+ revenue

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Cambridge Companies
  • CAVU Consumer Partners

Series B and later5 investors entered at this stage

  • John Foraker
  • Beechwood Ventures
  • Jennifer Garner
  • S2G Investments
  • Cassandra Curtis
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇺🇸 United States91.8%
🇱🇰 Sri Lanka3.4%
🇨🇭 Switzerland2%
🇨🇦 Canada0.7%
🇮🇷 Iran0.7%
Top 5 of 7 shown
Web traffic by country
300K monthly visits
across markets
🇺🇸 United States92.6%
🇬🇧 United Kingdom2%
🇨🇦 Canada1.4%
🇮🇩 Indonesia0.6%
🇮🇳 India0.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Once Upon a Farm on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Once Upon a Farm on the full Dealroom platform

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