O
Once Upon a Farm
Creates quality, eco-friendly and nutritious baby food products for children
About Once Upon a Farm
Once Upon a Farm is a company dedicated to providing organic, nutrient-rich meals and snacks for babies, toddlers, and young children. Operating in the organic food market, the company targets health-conscious parents who seek high-quality, convenient food options for their children. The business model revolves around a subscription service that allows customers to customize and receive boxes of refrigerated pouches, oat bars, and frozen meals directly to their homes. Revenue is generated through direct sales on their website and subscription plans, ensuring a steady stream of income. The company emphasizes its commitment to organic farming practices and clean label certifications, ensuring minimal exposure to pesticides and harmful chemicals. By focusing on the first 1,000 days of a child's life, Once Upon a Farm aims to promote palate development, reduce picky eating, and encourage overall health and well-being. Keywords: organic, baby food, toddler meals, kids snacks, subscription service, clean label, nutrient-rich, refrigerated, frozen meals, health-conscious.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 2015
- Headquarters
- Berkeley, United States
- Listing
- IPO 2026
- Sector
- eCommerce & Marketplaces
- Power Law
- Thoroughbred$100M+ revenue
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Cambridge Companies
CAVU Consumer Partners
Series B and later5 investors entered at this stage
John Foraker- BVBeechwood Ventures
Jennifer Garner
S2G Investments
Cassandra Curtis
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Once Upon a Farm on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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