M
Mammaly
Pet health startup that develops a range of snacks specifically targeting and helping reduce the severity of aging dog issues
About Mammaly
Mammaly is a direct-to-consumer company that produces and sells snacks and supplements for dogs. The company primarily operates in the German-speaking market, serving dog owners in Germany, Austria, and Switzerland.
Read full description
Mammaly's business model is centered around its online shop, where customers can purchase a range of products designed to address various health and wellbeing needs of dogs. The product portfolio includes functional snacks and supplements for dental care, coat and skin health, joint support, and digestive health. The company emphasizes the use of natural ingredients and the scientific basis of its products, which are developed in collaboration with veterinarians and animal nutrition experts.
Mammaly's marketing and sales are focused on digital channels, leveraging social media and online advertising to reach its target audience. The company also offers a subscription service, providing customers with regular deliveries of its products. This subscription model helps to build a recurring revenue stream and foster customer loyalty.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Berlin, Germany
- Employees
- 64
- Open positions
- 20
- Dealroom signal
- 78.0/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Direct-to-Consumer, Pets, B Corp, Pet Food, start2 group, German Accelerator
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Sep 2023 | $15M | $62M | Five Seasons Ventures · IRIS Ventures | ↗ |
| SEED✓Equity / VC | Dec 2021 | $3.3M | $13M | Five Seasons Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mammaly is 150K monthly website visits, down 6.3% over the last three months. Mammaly's team grew 6.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Five Seasons Ventures
Series A1 investor entered at this stage
IRIS Ventures
Other known investors6 additional known investors
Caesar Business Angels
Caesar Ventures
DTC Ventures
Georg Bader
Gerald Schoenbucher
German Accelerator
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mammaly on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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