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Butternut Box

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Delivering tailored dog meals based on variables such as breed, gender, age, and weight

London, United KingdomFounded 2016eCommerce & Marketplaces
Valuation $500M–1B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Butternut Box and the history behind them.

At a glance

Founded
2016
Headquarters
London, United Kingdom
Sector
eCommerce & Marketplaces
Power Law
Thoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom
Market map Food as medicine Market map Hyper-Verticalized marketplaces Market map European pet startups

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A2 investors entered at this stage

  • Literacy Capital
  • White Star Capital

Series B and later6 investors entered at this stage

  • L Catterton
  • General Atlantic
  • HSBC
  • Five Seasons Ventures
  • Kreos Capital
  • Jean-Philippe Barade

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

57.9% Dogmates Holdings Ltd.

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Talent

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Employees mapped 552 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 26 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
14 countries with
team presence
🇬🇧 United Kingdom75.1%
🇳🇱 Netherlands8.3%
🇮🇪 Ireland5%
🇵🇱 Poland3.6%
🇧🇪 Belgium2.6%
Top 5 of 14 shown
Web traffic by country
720K monthly visits
across markets
🇬🇧 United Kingdom40.8%
🇩🇪 Germany20.6%
🇮🇹 Italy17.9%
🇳🇱 Netherlands8.3%
🇮🇪 Ireland3.5%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Butternut Box was the backer or acquirer, 2020–2023. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Butternut Box's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Butternut Box's portfolio, mapped.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Butternut Box on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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