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NewsCred

Marketing · New York City, United States · Founded 2008

NewsCred, a content marketing platform, was founded in 2007 by Shafqat Islam, Iraj Islam, and Asif Rahman. The company, which later rebranded as Welcome, was acquired by Optimizely in 2021. The founders, with their roots in Bangladesh, embarked on a journey to create a global company. Their background in technology and business helped them to build a platform that catered to the needs of marketers. NewsCred's business model revolved around providing a comprehensive content marketing platform for enterprises. This platform enabled businesses to manage their content lifecycle, from creation and collaboration to distribution and analytics. The company served a wide range of clients, including major brands and media companies, helping them to scale their content marketing efforts. The platform's key features included a content marketplace, workflow management tools, and performance analytics. Keywords: content marketing, content lifecycle management, content distribution, content analytics, enterprise software, marketing technology, digital marketing, content strategy, brand and media, workflow management