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NewsCred
Leading enterprise content marketing
About NewsCred
NewsCred, a content marketing platform, was founded in 2007 by Shafqat Islam, Iraj Islam, and Asif Rahman. The company, which later rebranded as Welcome, was acquired by Optimizely in 2021.
The founders, with their roots in Bangladesh, embarked on a journey to create a global company. Their background in technology and business helped them to build a platform that catered to the needs of marketers.
NewsCred's business model revolved around providing a comprehensive content marketing platform for enterprises. This platform enabled businesses to manage their content lifecycle, from creation and collaboration to distribution and analytics. The company served a wide range of clients, including major brands and media companies, helping them to scale their content marketing efforts. The platform's key features included a content marketplace, workflow management tools, and performance analytics.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2008
- Headquarters
- New York City, United States
- Employees
- 39
- Open positions
- None listed
- Dealroom signal
- 67.0/100
- Sub-industry
- Adtech
- Sector
- Marketing, Content, SaaS, Social, Advertising, Content Management, Publishing, SEO, Asset Management, Branding, Onboarding, Video, Platform
- Client focus
- b2b
- Investment activity
- 1 company, latest Oct 2012
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Jul 2019 | $20M | $80M | Dentsu · Escalate Capital Partners · InterWest Partners | — |
| EARLY VCOther financing | Jun 2016 | $0 | — | Undisclosed | — |
Growth signals
Latest recorded traffic for NewsCred is 510 monthly website visits, down 35.4% over the last three months. NewsCred's team declined 4.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Dentsu
Escalate Capital Partners
Series B and later7 investors entered at this stage
IA Ventures
Lerer Ventures
Mayfield
InterWest Partners
Naval Ravikant
Greycroft Partners
FirstMark
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about NewsCred on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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