Product Reports Resources Pricing Login Book a demo

NewsCred

Marketing · New York City, United States · Founded 2008

Leading enterprise content marketing MoreLess

NewsCred, a content marketing platform, was founded in 2007 by Shafqat Islam, Iraj Islam, and Asif Rahman. The company, which later rebranded as Welcome, was acquired by Optimizely in 2021.

The founders, with their roots in Bangladesh, embarked on a journey to create a global company. Their background in technology and business helped them to build a platform that catered to the needs of marketers.

NewsCred's business model revolved around providing a comprehensive content marketing platform for enterprises. This platform enabled businesses to manage their content lifecycle, from creation and collaboration to distribution and analytics. The company served a wide range of clients, including major brands and media companies, helping them to scale their content marketing efforts. The platform's key features included a content marketplace, workflow management tools, and performance analytics.

Keywords: content marketing, content lifecycle management, content distribution, content analytics, enterprise software, marketing technology, digital marketing, content strategy, brand and media, workflow management

Company overview

NewsCred company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2008
Headquarters
New York City, United States
Employees
39
Open positions
None listed
Dealroom signal
67.0
Investment activity
1 companies · latest Oct 2012
Capital deployed
Preferred round
ACQUISITION
client focusb2bsub industryAdtechsectorContentsectorSaaSsectorSocialsectorAdvertisingsectorContent ManagementsectorPublishingsectorSEOsectorAsset ManagementsectorBrandingsectorOnboardingsectorVideosectorPlatform

Valuation & funding

NewsCred funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing Jul 2019 $20M $80M Dentsu · Escalate Capital Partners · InterWest Partners
EARLY VCOther financing Jun 2016 $0 Undisclosed
LATE VCOther financing Sep 2015 $42M $168M IA Ventures · Lerer Ventures · Mayfield · InterWest Partners
SERIES COther financing Jan 2014 $25M $100M Undisclosed
SERIES BOther financing Mar 2013 $15M $60M Undisclosed
DEBTDebt Oct 2012 Undisclosed
SERIES AOther financing Nov 2011 Undisclosed
SEEDOther financing Sep 2010 Undisclosed
Showing 8 recorded eventsUnlock the complete deal history →

Growth signals

NewsCred website traffic

Latest recorded traffic for NewsCred is 510 monthly website visits, down 35.4% over the last three months. NewsCred's team declined 4.9% over the past year.

Latest monthly visits510 3-month web change-35.4% 1-year team growth-4.9%
Monthly website visits113 observations · Apr 2016–Mar 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

NewsCred compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

NewsCred investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

NewsCred's talent

Book a demo to see the people
Team profiled 87 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on NewsCred's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Dentsu
Escalate Capital Partners

Global footprint

Where NewsCred has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States40%
🇧🇩 Bangladesh30%
🇬🇧 United Kingdom20%
🇸🇪 Sweden10%
4 countries shown

In the news

Latest news about NewsCred

Recent press, funding announcements, and product moves mentioning NewsCred — open to read from the original sources.

See all news

Market sentiment

What the market is saying about NewsCred

An AI-synthesized read of the highest-engagement posts about NewsCred on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See NewsCred’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.