Skyword

Skyword operates as a content marketing solutions provider, offering enterprise clients a combination of a SaaS platform, services, and a network of freelance creators. The company was founded in 2010 by Tom Gerace, a serial entrepreneur who previously founded Be Free, an early affiliate marketing platform. Gerace's background includes serving as a senior business analyst at Harvard Business School, where he authored some of the first case studies on the emergence of the internet. His experience in performance-based online marketing and early internet business models shaped Skyword's direction.

The company's core offering is the Skyword360 platform, a comprehensive system designed for enterprise-level content operations. This platform enables clients to manage the entire content lifecycle, from strategy and planning to creation, distribution, and optimization. It provides tools for enterprise-wide visibility, customizable workflows, digital asset management, and analytics to measure content performance. Skyword's business model is multifaceted, generating revenue through a combination of software-as-a-service (SaaS) subscriptions for its platform and managed services. These services include content strategy development, editorial management, and access to a global network of vetted freelance writers, videographers, and subject matter experts. This integrated model caters to large brands that require a scalable and governed approach to producing original content across various channels, divisions, and languages.

Key milestones in the company's history include several strategic acquisitions and funding rounds. In 2014, Skyword acquired Vidaao, a video creation platform, to expand its multimedia capabilities. A significant development occurred in 2018 with the merger of TrackMaven, a marketing analytics and insights company. This integration brought sophisticated competitor benchmarking and market intelligence into Skyword's platform, enhancing its strategic planning features. The company has secured substantial funding over the years to fuel its growth, with investors including Rho Acceleration, Cox Media Group, and Multiplier Capital. Today, Skyword positions itself as a solution for enterprise brands looking to create deeper customer connections through storytelling, serving notable clients such as IBM, MasterCard, and GE Health.

Keywords: content marketing platform, enterprise content creation, content operations, SaaS, digital marketing services, freelance creator network, marketing analytics, brand storytelling, content strategy, Skyword360, Tom Gerace, content optimization, marketing technology, digital asset management, B2B marketing, video content creation, content performance, SEO optimization, global content strategy, content atomization