Daylife

About Daylife

Daylife, founded in 2006 by CEO Upendra Shardanand, operated as a business-to-business online publishing company headquartered in New York City. Shardanand, a graduate of the MIT Media Lab and a seasoned entrepreneur, had previously co-founded Firefly Network, which was acquired by Microsoft, and The Accelerator Group, an early-stage fund. His experience includes roles as Director of Technology at Time Warner and CEO-in-residence at Samsung Next, reflecting a deep background in technology strategy and new venture incubation.

The company provided cloud-based tools and content feeds for digital media management to a clientele of publishers, brand marketers, and developers. Its core business involved analyzing and curating content from over 100,000 feeds, allowing clients to automate and integrate media into their own platforms. The product suite included the Daylife Publisher Suite, a range of APIs, and hosted solutions like Smart Topics, Smart Galleries, and Smart Sections, many of which were launched in partnership with Getty Images. This technology enabled publishers to create features such as image galleries and self-updating topic pages without extensive in-house development. Revenue was generated through a subscription-based model, with monthly costs ranging from approximately $4,000 to $20,000 depending on the scale of implementation.

Daylife secured $15 million in funding from investors including Getty Images, Balderton Capital, Arts Alliance, and The New York Times. It served prominent clients such as USA Today, Forbes, NPR, and Mashable. The company gained recognition as one of BusinessWeek's "Top 50 Tech Startups" in 2009. In October 2012, Daylife was acquired by NewsCred, a content marketing and syndication platform. The company ultimately ceased operations in 2016.