Mogu Zhixing

About Mogu Zhixing

Mogu Zhixing, operating under the legal name Zhidao Hulian and now more commonly known as Mogu Auto, was established in 2017. The firm is a key player in the autonomous driving sector, specializing in a full-stack "vehicle-road-cloud integration" solution. The company was founded by Zhu Lei, who serves as the CEO.

Zhu Lei's professional journey includes significant leadership roles that directly inform the company's strategic direction. He previously held the position of Vice President at Didi Chuxing and served as the CTO of Yiche, a major online automobile service platform. His extensive experience in the mobility and automotive technology sectors has been pivotal in shaping Mogu Auto's approach to the market. The core team is comprised of professionals with backgrounds from prominent technology and automotive companies such as Baidu, Tencent, Microsoft, and BMW.

The company's business model is centered on providing comprehensive smart transportation systems primarily to government clients. This involves the technological outfitting of urban environments to facilitate autonomous driving and improve traffic management. Revenue is generated through large-scale, multi-year contracts with municipal governments for these city-level infrastructure projects. For instance, Mogu Auto has secured substantial projects, including a 500 million RMB venture in Hengyang to create a smart transportation demonstration city. These projects involve upgrading road infrastructure with sensors and communication devices, deploying a cloud control platform, and operating fleets of autonomous vehicles, such as public buses and sanitation trucks.

Mogu Auto's core offering is a proprietary L4 autonomous driving system built on the "vehicle-road-cloud integration" architecture. This system overcomes the limitations of single-vehicle intelligence by creating a network of communication between vehicles, roadside infrastructure, and a central cloud. This approach enhances safety and reliability, particularly in complex urban environments and adverse weather conditions. The company's solution includes the retrofitting of existing vehicles and the deployment of purpose-built autonomous vehicles. This integrated system provides a holistic view of the traffic environment, enabling predictive analysis and real-time management to optimize traffic flow and safety.