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Humanising Autonomy
Leveraging predictive AI to improve how machines interact with people in any environment
About Humanising Autonomy
Humanising Autonomy is a technology startup that specializes in developing advanced computer vision software aimed at improving safety and efficiency in the automotive and mobility sectors. The company focuses on creating systems that can analyze and predict human behavior to enhance automated decision-making processes in vehicles. Their flagship product, the Humanised Driver Assistance System (HDAS), integrates seamlessly with existing dash cam models and retrofit safety devices to provide real-time collision warnings and improve vehicle-to-vehicle and vehicle-to-vulnerable road user (VRU) safety.
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The primary clients of Humanising Autonomy include automotive manufacturers, fleet operators, and companies involved in developing advanced driver-assistance systems (ADAS). These clients benefit from the company's ability to enhance their safety solutions with predictive behavior analysis, thereby reducing the risk of accidents and improving overall road safety.
Operating in the automotive and mobility market, Humanising Autonomy leverages its expertise in behavior-based artificial intelligence (AI) to offer a unique value proposition. The company's business model revolves around licensing its software development kit (SDK) to automotive and mobility companies, enabling them to integrate Humanising Autonomy's technology into their own products and services. This licensing model provides a steady stream of revenue while allowing the company to scale its impact across various applications and industries.
Humanising Autonomy makes money primarily through these licensing agreements, as well as through partnerships with Tier 1 suppliers and other stakeholders in the automotive industry. By offering a solution that enhances existing safety systems, the company positions itself as a valuable partner for businesses looking to improve their competitive edge through innovative technology.
At a glance
- Status
- Closed
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Sub-industry
- Mobility, Navigation & Mapping, Autonomous & Sensor Tech, Logistics & Delivery
- Sector
- Transportation, Human Computer Interaction, Automotive
- Technology
- Artificial Intelligence, Deep Tech, Machine Learning, Computer Vision, Autonomous & Sensor Tech, IoT InternetOfThings
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Humanising Autonomy.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Feb 2023 | $0 | — | HSBC Innovation Banking | ↗ |
| SUPPORT PROGRAM✓Other financing | Sep 2022 | $0 | — | Tech Nation | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Humanising Autonomy is 270 monthly website visits, down 42.6% over the last three months. Humanising Autonomy's team declined 57.1% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Pitch@Palace
SFC Capital
Serge Chiaramonte
Synapse Partners
Anthemis Group
Global Brain Corporation
Amplifier
Series A5 investors entered at this stage
Techstars
Emellience Partners
Beacon Capital
Aken Capital- GHGuy Hands
Series B and later1 investor entered at this stage
HSBC Innovation Banking
Other known investors12 additional known investors
Tech Nation
31Ventures
Airbus Bizlabs
Antoine Pradayrol- BLBenjamin L
British Robotics Seed Fund
Female Innovators Lab
Grow London
London Co-Investment Fund
Maria Dramalioti-Taylor
Riyadh Techstars Accelerator
Royal Academy of Engineering Enterprise Hub
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Humanising Autonomy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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