Mindsay

About Mindsay

Mindsay operated as a conversational AI platform, providing enterprise clients with low-code and no-code tools to build and deploy chatbots and voicebots for customer service automation. The company was founded in Paris, France, in September 2016 by Guillaume Laporte, Ilias Hicham, and Pierre Pakey. The founders' backgrounds were complementary; Laporte specialized in the travel and hospitality sector with experience from Expedia, Hicham had a background in engineering and business, and Pakey brought expertise from top engineering universities and prior work at PriceMatch. This combined experience shaped the company's initial focus on the travel and transport industries, where time-sensitive customer responses are critical.

The business centered on a SaaS model, offering a platform that enabled companies to automate customer interactions, handling both informational and transactional queries. This allowed clients' human agents to focus on more complex, high-value tasks. Mindsay's technology was designed for easy integration with existing CRM and back-office systems and supported over 110 languages, aiming to automate up to 80% of customer requests. The platform was utilized across various sectors, including retail, fintech, mobility, travel, and hospitality, serving clients like airlines, hotels, and online travel agencies. Revenue was generated through flexible pricing models tailored to client operating needs.

A significant milestone for Mindsay was its acquisition by Laiye, a global intelligent automation software provider, in April 2022. This event marked a new phase for the company, integrating its conversational AI capabilities into Laiye's broader suite of automation tools, including Robotic Process Automation (RPA) and Intelligent Document Processing (IDP). Following the acquisition, the co-founders took on senior leadership roles within Laiye to drive the international chatbot business and product innovation, and Laiye announced plans to establish a new R&D hub in Paris.