M
Mention Me
Customer acquisition saas platform for online businesses it is designed to maximise the potential of refer-a-friend
About Mention Me
Mention Me is a leading provider of referral marketing and customer retention software, serving over 400 prominent brands worldwide. Operating in the retail, food, drink, travel, leisure, finance, and utilities sectors, Mention Me helps businesses engage customers, maximize lifetime value, and drive referrals. The company's business model revolves around a subscription-based software-as-a-service (SaaS) platform that offers tools and expertise to turn customer bases into growth engines. Mention Me makes money through subscription fees and additional services offered to its clients. The platform features in-depth data analysis, A/B testing, and highly targeted messaging to optimize customer journeys and drive desired actions. Mention Me's solutions include Mention Me Retain, which focuses on building a base of lifetime customers, and Mention Me Refer, which incentivizes and tracks customer recommendations. The company's approach has proven effective since its inception in 2015, boasting a growth rate of 185%.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- London, United Kingdom
- Employees
- 89
- Open positions
- 7
- Dealroom signal
- 62.4/100
- Industry
- Marketing
- Sub-industry
- Ecommerce Solutions, CRM & Sales
- Sector
- Marketing, Retail, SaaS, Reporting, Branding, Sharing Economy
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Oct 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Mention Me.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jan 2022 | $25M | $100M | Octopus Ventures · Eight Roads Ventures | ↗ |
| SERIES A✓Equity / VC | Jul 2018 | $7M | $28M | Eight Roads Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mention Me is 760K monthly website visits, down 12.6% over the last three months. Mention Me's team declined 9.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
Buddy MediaSocial media marketing and customer engagement software |
New York City, United States | Acquired | — | $94M | $689M |
ShelvspaceShelvspace is an innovative sales platform that helps leading brands sell and promote to retail faster, smarter and more efficiently. |
Scottsdale, United States | Operational | |||
AdestraEasy-to-use platform can be customized, configuring the structure of the system to your business requirements |
Oxford, United Kingdom | Acquired | |||
PepperBrand marketing and customer loyalty services |
London, United Kingdom | Operational | |||
more2Customer data analytics and marketing campaigns for retailers |
London, United Kingdom | Operational | |||
LogicalwareImproving multi-channel customer experience |
Falkirk, United Kingdom | Closed | |||
TalkingshipA proximity marketing and loyalty platform for retail settings |
United States | Operational | |||
DNA ResponseMulti-channel online commerce solutions to direct response industry |
Seattle, United States | Acquired |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Other known investors5 additional known investors
Alex Buttle
Plug and Play
Rohit Krishnan
Sap.io
SERGE MILBANK
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mention Me on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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