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Buddy Media

Marketing · New York City, United States · Founded 2007

Social media marketing and customer engagement software MoreLess

Buddy Media is a dynamic startup that specializes in enhancing the Salesforce experience for businesses across various industries. The company operates in the customer relationship management (CRM) market, focusing on providing tailored solutions that integrate seamlessly with Salesforce, a leading CRM platform. Buddy Media serves a diverse range of clients, including those in communications, education, financial services, government, healthcare, life sciences, manufacturing, media, nonprofits, professional services, real estate, retail, and travel, transportation, and hospitality sectors.

The business model of Buddy Media revolves around offering industry-specific listings and tools that extend the functionality of Salesforce. This includes transitioning tools for moving from Salesforce Classic to Lightning, solutions for smaller businesses through Salesforce Essentials, and a variety of prebuilt solutions that can be quickly installed to enhance Salesforce capabilities. The company also engages its clients through interactive demos, educational content on Trailhead, and participation in global Salesforce events.

Buddy Media generates revenue by selling these specialized solutions and tools, which help businesses optimize their Salesforce usage. Additionally, the company offers a range of content such as articles, videos, and webinars to help clients get the most out of their Salesforce investments. By providing these value-added services, Buddy Media ensures a steady stream of income while fostering a loyal customer base.

In summary, Buddy Media is a key player in the Salesforce ecosystem, offering customized solutions that help businesses across various industries maximize their CRM investments. The company’s focus on industry-specific needs, educational content, and community engagement sets it apart in the competitive CRM market.

Keywords: Salesforce, CRM, industry-specific, solutions, tools, education, events, Trailhead, revenue, customization.

Company overview

Buddy Media company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2007
Headquarters
New York City, United States
Employees
Open positions
None listed
Dealroom signal
55.5
Investment activity
1 companies · latest May 2011
Capital deployed
Preferred round
ACQUISITION
sub industryMarketing Analyticssub industryCRM & SalessectorNavigationsectorAdtechsectorRetailsectorSaaSsectorSocialsectorAdvertisingsectorSocial MediasectorContent ManagementsectorPublishingsectorCustomer ServicesectorMonitoringsectorReporting

Valuation & funding

Buddy Media funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jun 2012 $649M $649M Salesforce
SERIES DOther financing Aug 2011 $54M $216M Insight Partners · Notable Capital · IVP · Bay Partners
SERIES COther financing Oct 2010 $23M $92M SoftBank · Bay Partners · Greycroft Partners · IVP
SERIES BOther financing Mar 2010 $8.8M $35M Greycroft Partners · Bay Partners · Softbank Capital · European Founders
SERIES BOther financing Apr 2008 $6.5M $26M European Founders · Greycroft Partners · SoftBank · SV Angel
SERIES AOther financing Sep 2007 Roger Ehrenberg · Mark Pincus · Howard Lindzon · James Altucher
Showing 6 recorded eventsUnlock the complete deal history →

Growth signals

Buddy Media website traffic

Latest recorded traffic for Buddy Media is 540 monthly website visits, up 80% over the last three months.

Latest monthly visits540 3-month web change+80%
Monthly website visits74 observations · Feb 2016–Jun 2024
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Comparisons

Buddy Media compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Buddy Media investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Buddy Media's talent

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Team profiled 28 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

19 investors on Buddy Media's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 14 investors entered at this stage
Roger Ehrenberg
Mark Pincus
Howard Lindzon
James Altucher
Founders Fund
Knight's Bridge Capital Partners
European Founders
Greycroft Partners
SoftBank
SV Angel
Bay Partners
Softbank Capital
BKB Partners
Penny Black
Series B+ 4 investors entered at this stage
Other known 1 additional known investor

Global footprint

Where Buddy Media has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
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In the news

Latest news about Buddy Media

Recent press, funding announcements, and product moves mentioning Buddy Media — open to read from the original sources.

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Market sentiment

What the market is saying about Buddy Media

An AI-synthesized read of the highest-engagement posts about Buddy Media on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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