COMPANY PROFILE

Buddy Media

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Social media marketing and customer engagement software

New York City, United StatesFounded 2007Marketing

Valuation $500M–1B Last recorded · 2017

Total funding $50–100M Disclosed equity funding

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About Buddy Media

Buddy Media is a dynamic startup that specializes in enhancing the Salesforce experience for businesses across various industries. The company operates in the customer relationship management (CRM) market, focusing on providing tailored solutions that integrate seamlessly with Salesforce, a leading CRM platform. Buddy Media serves a diverse range of clients, including those in communications, education, financial services, government, healthcare, life sciences, manufacturing, media, nonprofits, professional services, real estate, retail, and travel, transportation, and hospitality sectors.

The business model of Buddy Media revolves around offering industry-specific listings and tools that extend the functionality of Salesforce. This includes transitioning tools for moving from Salesforce Classic to Lightning, solutions for smaller businesses through Salesforce Essentials, and a variety of prebuilt solutions that can be quickly installed to enhance Salesforce capabilities. The company also engages its clients through interactive demos, educational content on Trailhead, and participation in global Salesforce events.

Buddy Media generates revenue by selling these specialized solutions and tools, which help businesses optimize their Salesforce usage. Additionally, the company offers a range of content such as articles, videos, and webinars to help clients get the most out of their Salesforce investments. By providing these value-added services, Buddy Media ensures a steady stream of income while fostering a loyal customer base.

In summary, Buddy Media is a key player in the Salesforce ecosystem, offering customized solutions that help businesses across various industries maximize their CRM investments. The company’s focus on industry-specific needs, educational content, and community engagement sets it apart in the competitive CRM market.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2007
Headquarters: New York City, United States
Open positions: None listed
Dealroom signal: 55.5/100
Sub-industry: Marketing Analytics, CRM & Sales
Sector: Marketing, Navigation, Adtech, Retail, SaaS, Social, Advertising, Social Media, Content Management, Publishing, Customer Service, Monitoring, Reporting
Investment activity: 1 company, latest May 2011
Capital deployed: —
Preferred round: ACQUISITION
Links: Website

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Jun 2012	$649M	$649M	Salesforce	—
SERIES DOther financing	Aug 2011	$54M	$216M	Insight Partners · Notable Capital · IVP · Bay Partners	—

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Growth signals

Buddy Media website traffic

Latest recorded traffic for Buddy Media is 540 monthly website visits, up 80% over the last three months.

Latest monthly visits540 3-month web change+80%

Monthly website visitsFeb 2016–Jun 2024

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