MediaV

About MediaV

MediaV operates as a specialized ad-tech firm within the Chinese internet marketing landscape, focusing on precision advertising and digital marketing services. The company was established in 2009 and is headquartered in Shanghai, China. Its core business revolves around a sophisticated advertising technology platform that aggregates and analyzes data from a wide array of sources, including advertisers, website publishers, and consumers. This allows for the precise targeting of consumer groups and the dynamic optimization of advertising campaigns.

The company's service portfolio includes a demand-side platform (DSP), a data management platform (DMP), and an ad trading desk (ATD). These products are built upon technologies designed for click-through prediction, strategic bidding, personalized ad retargeting, and dynamic creative generation. MediaV generates revenue by providing these digital marketing and precision advertising services to its clients. The client base is extensive, reportedly serving over 2,000 advertisers. A significant portion of its clientele consists of major players in China's e-commerce sector, as well as companies in online gaming, automotive, and other brand-focused industries.

MediaV's growth was supported by several rounds of venture capital funding. The company secured $3 million in a Series A round in September 2009, followed by a $15 million Series B round in August 2010. A Series C round occurred in May 2011. Notable investors throughout its pre-acquisition history included Lightspeed China Partners, Soros Fund Management, and GGV Capital. A major milestone in the company's trajectory occurred on May 14, 2014, when it was acquired by Qihoo 360 Technology Co. Ltd., a major Chinese internet company. Following the acquisition, MediaV became an operating subsidiary of Qihoo 360, which aimed to integrate MediaV's advertising platform to enhance the monetization of its own user base and traffic.