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Joyous

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Employee feedback platform for agile enterprises

Auckland, New ZealandFounded 2017Other B2B Software
Valuation $50–100M Last recorded · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Joyous

Joyous, a New Zealand-based software company founded in 2017 by brothers Philip and Michael Carden, provides a platform designed to enhance employee feedback within large organizations. The company operates in the HR technology sector, offering cloud-based solutions for employee experience and engagement management. Joyous targets large enterprises, helping them to turn strategic objectives into ongoing, open conversations with their workforce. Its business model is venture-backed, having secured a total of $12M in funding over two rounds, including a Series A round of $10.5M in September 2021 led by Square Peg Ventures.

The core of Joyous's offering is a conversational feedback platform that moves beyond traditional anonymous surveys. The system uses a messaging-style interface, accessible via various channels like email, SMS, or Microsoft Teams, without requiring a separate login for employees. This interface facilitates open, two-way communication where employees can provide feedback using text, photos, and video, and leaders can respond directly to clarify ideas and drive action. The platform is designed to build psychological safety and a trust-based culture by encouraging owned, rather than anonymous, feedback. It analyzes these conversations to identify key themes and recommends actions that will have the most significant impact on business objectives, such as improving customer experience, streamlining operations, or increasing employee engagement. Joyous offers features like customizable questions, trend analysis, and a live feed for leaders to monitor real-time feedback. The company emphasizes a unique organizational structure with collective leadership roles to foster collaboration and rapid learning.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Auckland, New Zealand
Employees
62
Open positions
None listed
Dealroom signal
75.1/100
Industry
Enterprise Software
Sector
Other B2B Software, Human Resources, NZ tech startup
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Sep 2021 $9.2M $37M AirTree Ventures · Icehouse Ventures · Square Peg Ventures · Icehouse Ventures —
SEED✓Equity / VC Nov 2019 $4M $12M AirTree Ventures —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Joyous website traffic

Latest recorded traffic for Joyous is 5.7K monthly website visits, down 56.2% over the last three months. Joyous's team declined 6.1% over the past year.

Latest monthly visits5.7K 3-month web change-56.2% 1-year team growth-6.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • AirTree Ventures
  • Tuhua Ventures

Series A2 investors entered at this stage

  • Icehouse Ventures
  • Square Peg Ventures

Other known investors4 additional known investors

Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇳🇿 New Zealand40.5%
🇺🇸 United States32.4%
🇦🇺 Australia10.8%
🇳🇱 Netherlands8.1%
🇨🇳 China2.7%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Joyous on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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