Fringe

About Fringe

Fringe is a pioneering company in the employee benefits market, offering a unique marketplace for fringe benefits. Based in Richmond, VA, Fringe provides a platform where employers can offer their employees a selection of over 100 lifestyle benefits. These benefits are designed to save time, reduce stress, support families, and bring joy to employees' lives. The company primarily serves businesses looking to retain key talent, provide flexible benefits to remote teams, and promote overall employee wellbeing.

Fringe operates in the human resources (HR) and employee benefits market. Its business model revolves around brokering transactions between brands listed on its marketplace and employees who are funded by their employers to choose the benefits they prefer. This model allows Fringe to earn revenue through commissions or fees from these transactions.

The platform is user-friendly, enabling quick and easy onboarding with rollout toolkits and templates. Fringe's customer success and support team, composed of real humans, ensures a smooth onboarding process and provides ongoing assistance. The reporting dashboard is visually appealing and rich in features, making it easy for HR teams to visualize and analyze sales data.

Fringe's marketplace is versatile and can be accessed by employees working in various environments, whether remote, in-office, or hybrid. This flexibility helps employers meet the diverse needs of different generations of employees. The company emphasizes the importance of personalized lifestyle benefits, with 96% of employees expecting such offerings from their employers.

In summary, Fringe is revolutionizing the employee benefits landscape by providing a customizable and comprehensive benefits marketplace that enhances employee satisfaction and retention.