Inventa

Inventa is a Brazilian-based startup that operates as a digital marketplace, connecting small and medium-sized businesses (SMBs) with suppliers. This platform allows businesses to discover and purchase new products from various brands, all in one place. The company primarily serves independent retailers, simplifying the bulk buying process and leveling the playing field for small businesses globally.

Inventa's business model is based on facilitating transactions between SMBs and suppliers. Retailers can register with their business identifier (CNPJ) or personal identifier (CPF) to start purchasing. Suppliers, on the other hand, can register to sell their products on the platform, enjoying the benefits that Inventa offers. The company generates revenue by charging a fee for each transaction made on its platform.

The startup has shown significant growth, raising R$ 260 million in its third round of investment within a year, totaling nearly half a billion reais. It also raised US$ 55 million to expand its product offerings for retailers into new categories.

Inventa predominantly serves the entire Brazilian territory. However, the delivery varies from supplier to supplier, as they determine the shipping fee. Retailers without a CNPJ (CPF account) can only receive deliveries in São Paulo.

Keywords: Inventa, Startup, Brazil, Suppliers, Retailers, SMBs, Digital Marketplace, Bulk Buying, Investment, Expansion.