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Intent Media
Intent Media | Think Beyond.
About Intent Media
Intent Media operates in the digital advertising market, specializing in predictive intelligence to optimize digital campaigns and drive incremental ad revenue. The company serves a diverse range of clients, including e-commerce platforms, travel agencies, and other online businesses that benefit from enhanced user experience and targeted advertising. Intent Media's business model revolves around leveraging first-party data to predict user behavior and value, enabling clients to make real-time decisions that maximize revenue. The company generates revenue through a combination of subscription fees for its platform and performance-based advertising models. By utilizing sophisticated A/B testing and data science, Intent Media helps clients understand purchase intent and uncover new growth opportunities. The platform's ability to predict user actions in real time allows brands to tailor user experiences and optimize ad placements, leading to higher engagement and conversion rates.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- New York City, United States
- Employees
- 11
- Open positions
- None listed
- Dealroom signal
- 59.0/100
- Industry
- Telecom, Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, Adtech, Shopping, Analytics, SaaS, Advertising, Search Engine, Investing, Platform
- Client focus
- b2c
- Investment activity
- 1 company, latest Jun 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jul 2014 | $23M | $91M | Insight Partners · Redpoint · Matrix Partners · Reid Hoffman | — |
| SERIES BOther financing | Nov 2011 | $20M | $80M | Undisclosed | — |
Growth signals
Latest recorded traffic for Intent Media is 1K monthly website visits, down 9.1% over the last three months. Intent Media's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Series B and later3 investors entered at this stage
Insight Partners
Redpoint
Reid Hoffman
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Intent Media on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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