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Insta360
Insta360 is a professional intelligent technology company
About Insta360
Insta360 is a leading innovator in the action camera market, specializing in 360-degree cameras that cater to both amateur and professional content creators. The company operates in the consumer electronics and digital imaging sectors, providing high-quality cameras designed for a variety of activities including biking, motorcycling, snowboarding, and underwater photography. Insta360's business model revolves around the sale of its hardware products, complemented by proprietary software that enhances the user experience through advanced editing capabilities. Revenue is primarily generated through direct sales on their website and through various retail partners globally. The company serves a diverse client base ranging from individual consumers to professional videographers and enterprises that utilize their technology for specialized applications like LiDAR mapping. Insta360 continues to innovate with new product releases and software updates, maintaining a competitive edge in the rapidly evolving digital imaging market.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Shenzhen, China
- Employees
- 854
- Open positions
- 12
- Dealroom signal
- 95.0/100
- Industry
- Media
- Sub-industry
- Content production
- Sector
- Consumer Services, Consumer Electronics, Publishing, Immersive Technologies, Verified Unicorns and $1B Exits, Verified Thoroughbreds
- Technology
- Hardware, 3D Technology, Virtual Reality
- Business model
- Manufacturing
- Client focus
- b2c
Research & analysis
Latest news
Press, funding announcements and product moves mentioning Insta360.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPO | Jun 2025 | $269M | $9.7B | Undisclosed | ↗ |
| SERIES E | Sep 2019 | $20M | $80M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Insta360 is 5.6M monthly website visits, up 19.1% over the last three months. Insta360's team grew 36% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
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|---|---|---|---|---|---|
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Guangzhou, China | Operational | 12,066 | — | $55B |
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Chicago, United States | Acquired | |||
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Haidian, China | Operational | |||
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Chaoyang District, China | Operational | |||
 RazerGaming hardware provider |
Irvine, United States | Operational | |||
 Magic LeapDevelops mixed reality computing platform that enables users to interact with the world |
Plantation, United States | Acquired | |||
 ValveVideo game development and digital distribution platform. |
Bellevue, United States | Operational | |||
 BeyondTheStory LimitedConsumer Services |
London, United Kingdom | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
IDG Ventures
Series A3 investors entered at this stage
Qiming Venture Partners
Xunlei
Frees Fund
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Insta360 on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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