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In&motion

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Proposes smart and wearable airbags, efficient suitable, and accessible with one goal: save lives of people in motion

Annecy, FranceFounded 2014Sports
Valuation $0–100M Latest valuation · 2020
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About In&motion

In&motion is a pioneering company specializing in the development and industrialization of smart wearable airbag systems designed to enhance personal safety across various high-risk activities. The company operates in the personal protection market, focusing on sectors such as motorcycling, horse riding, and skiing. In&motion's primary clients include individual consumers who participate in these activities, as well as professional athletes and sports organizations.

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The core of In&motion's business model revolves around the engineering and production of advanced airbag vests. These vests are equipped with embedded technology that autonomously detects falls or accidents and inflates the airbag to protect the user from injury. The company offers different products tailored to specific activities: MotoGP riders and motorcyclists can benefit from the Moto Airbag Vest, horse riders have access to a mechanical triggering system, and skiers can use the Ski Airbag Vest.

In&motion generates revenue through the sale of these airbag vests and related accessories, such as airbag recharges and inflators. Additionally, the company offers a membership program that provides users with ongoing support, product updates, and maintenance services. This subscription-based model ensures a steady stream of recurring income while fostering customer loyalty and engagement.

The company has also received co-funding from the Horizon 2020 program of the European Union, which supports research and innovation projects. This backing highlights the innovative nature of In&motion's technology and its potential to revolutionize personal protection systems.

In summary, In&motion is at the forefront of smart protection solutions, offering highly ergonomic and adaptable airbag systems that significantly improve safety for motorcyclists, horse riders, and skiers.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Annecy, France
Employees
95
Open positions
9
Dealroom signal
83.3/100
Industry
Sports
Sub-industry
Sporting Equipment
Sector
Sports, Consumer Goods, Training, Tourism, Motorcycle, Sustainable Development Goals, Event Services, Wearable, Fitness
Technology
Hardware, Connected Device
Business model
Manufacturing
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning In&motion.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Dec 2020 $11M $44M Bpifrance · Upfront Ventures · 360 Capital
GRANTOther financing Mar 2016 $55K European Innovation Council
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearProfitMargin
2026
2025
2024
2023
2022
2021
2020
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Growth signals

In&motion website traffic

Latest recorded traffic for In&motion is 56K monthly website visits, up 12% over the last three months. In&motion's team grew 31.9% over the past year.

Latest monthly visits56K 3-month web change+12% 1-year team growth+31.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • European Innovation Council

Series B and later3 investors entered at this stage

Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇫🇷 France89.7%
🇩🇪 Germany3.5%
🇨🇭 Switzerland1.7%
🇪🇸 Spain1.7%
🇮🇹 Italy1.7%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about In&motion on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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