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ShotTracker
ShotTracker boosts basketball players' performance by measuring shot attempts, makes, misses. Practice smarter. Shoot better. Play more.
About ShotTracker
ShotTracker is a cutting-edge startup that leverages technology to enhance the performance of basketball players and teams. The company operates in the sports analytics market, specifically focusing on basketball. ShotTracker's primary clients include basketball teams at various levels, from youth leagues to professional organizations, as well as fans and broadcast networks.
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The core product of ShotTracker is a sensor-based system that automatically tracks and delivers real-time statistics and analytics. This system captures 70 unique stats, such as zone charts, shot maps, and box scores, providing instant access to detailed performance data. The technology is designed to be affordable, making advanced analytics accessible to a wide range of basketball programs.
ShotTracker's business model revolves around selling its sensor systems and accompanying software to teams and organizations. The company generates revenue through the sale of these products and potentially through subscription fees for ongoing access to its analytics platform. By offering a cost-effective solution, ShotTracker aims to democratize access to high-level performance data, allowing teams to identify and capitalize on competitive advantages.
The market for sports analytics is growing rapidly, with increasing demand for data-driven insights to improve performance and strategy. ShotTracker's innovative approach positions it well within this expanding market. The company's technology not only benefits teams and coaches by providing actionable insights but also enhances the experience for fans and broadcasters by delivering real-time stats during games.
In summary, ShotTracker is revolutionizing basketball analytics with its affordable, real-time sensor-based system, serving a diverse clientele from youth teams to professional organizations, and generating revenue through product sales and potential subscription services.
At a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Merriam, United States
- Employees
- 59
- Open positions
- 1
- Dealroom signal
- 90.7/100
- Industry
- Sports
- Sub-industry
- Sporting Equipment
- Sector
- Other B2B Software, Analytics, Video Content, Basketball, Sports Management and Organisation, Sports Activity and Performance, Event Management, Event Services, Wearable
- Technology
- Hardware, Connected Device
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning ShotTracker.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2021 | $11M | $44M | Evertz · Verizon Ventures | — |
| SERIES BOther financing | Dec 2019 | — | — | David Stern · Magic Johnson Enterprises | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for ShotTracker is 7.3K monthly website visits, down 12% over the last three months. ShotTracker's team grew 18% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
J. Hunt Holdings
R/GA Ventures
Series A5 investors entered at this stage
IrishAngels
Ward.ventures
Greycroft Partners
Magic Johnson Enterprises- DSDavid Stern
Series B and later2 investors entered at this stage
Evertz
Verizon Ventures
Other known investors9 additional known investors
Digital Sandbox KC
Elysian Park Ventures- FVFitch Ventures
Hearst
Hearst Ventures
KCRise Fund
Sovereign’s Capital
TechNexus
Women's Capital Connection
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about ShotTracker on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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