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ShotTracker

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ShotTracker boosts basketball players' performance by measuring shot attempts, makes, misses. Practice smarter. Shoot better. Play more.

Merriam, United StatesFounded 2013Other B2B Software
Valuation $0–100M Latest valuation · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ShotTracker and the history behind them.

About ShotTracker

ShotTracker is a cutting-edge startup that leverages technology to enhance the performance of basketball players and teams. The company operates in the sports analytics market, specifically focusing on basketball. ShotTracker's primary clients include basketball teams at various levels, from youth leagues to professional organizations, as well as fans and broadcast networks.

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The core product of ShotTracker is a sensor-based system that automatically tracks and delivers real-time statistics and analytics. This system captures 70 unique stats, such as zone charts, shot maps, and box scores, providing instant access to detailed performance data. The technology is designed to be affordable, making advanced analytics accessible to a wide range of basketball programs.

ShotTracker's business model revolves around selling its sensor systems and accompanying software to teams and organizations. The company generates revenue through the sale of these products and potentially through subscription fees for ongoing access to its analytics platform. By offering a cost-effective solution, ShotTracker aims to democratize access to high-level performance data, allowing teams to identify and capitalize on competitive advantages.

The market for sports analytics is growing rapidly, with increasing demand for data-driven insights to improve performance and strategy. ShotTracker's innovative approach positions it well within this expanding market. The company's technology not only benefits teams and coaches by providing actionable insights but also enhances the experience for fans and broadcasters by delivering real-time stats during games.

In summary, ShotTracker is revolutionizing basketball analytics with its affordable, real-time sensor-based system, serving a diverse clientele from youth teams to professional organizations, and generating revenue through product sales and potential subscription services.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Merriam, United States
Employees
59
Open positions
1
Dealroom signal
90.7/100
Industry
Sports
Sub-industry
Sporting Equipment
Sector
Other B2B Software, Analytics, Video Content, Basketball, Sports Management and Organisation, Sports Activity and Performance, Event Management, Event Services, Wearable
Technology
Hardware, Connected Device
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning ShotTracker.

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jan 2021 $11M $44M Evertz · Verizon Ventures
SERIES BOther financing Dec 2019 David Stern · Magic Johnson Enterprises
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
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Growth signals

ShotTracker website traffic

Latest recorded traffic for ShotTracker is 7.3K monthly website visits, down 12% over the last three months. ShotTracker's team grew 18% over the past year.

Latest monthly visits7.3K 3-month web change-12% 1-year team growth+18%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Event FactoryWe accompany the actors of the sports world in the establishment of digital and innovative devices within the gyms, in order to create a real show with the spectators and also to quickly develop the club budget, thanks to the establishment of These digital tools. Our mission is then to revolutionize the experience of events as a whole France Operational 3
PIQPart of the Octonion group, develops connected sensors and apps for sports performance analytics Paris, France Low Activity
SpreadTheLiveSpreadhelIlive is the complete video streaming solution that meets all video uses of clubs that want to gain visibility and performance Lille, France Operational
TutorraDeveloping mobile games with a learning twist for teens San Sebastián, Spain Closed
Bfan sportsWhite-label mobile-first platform for sports fan engagement Paris, France Operational
IqollectivIqollectiv maximizes business and sports performance of professional organizations (clubs, federations, leagues ...) thanks to the fan commitment, the collective intelligence of supporters and innovative technology IQ Paris, France Low Activity
AionsportsSports data intelligence platform for performance optimization Haarlem, Netherlands Operational
NeoxperiencesDeveloper of immersive and interactive playgrounds, revolutionizes the entertainment market thanks to its innovation: neo-one Carpiquet, France Operational
Showing 8 of the closest matchesCompare every metric →

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • J. Hunt Holdings
  • R/GA Ventures

Series A5 investors entered at this stage

Series B and later2 investors entered at this stage

  • Evertz
  • Verizon Ventures

Other known investors9 additional known investors

  • Digital Sandbox KC
  • Elysian Park Ventures
  • Fitch Ventures
  • Hearst
  • Hearst Ventures
  • KCRise Fund
  • Sovereign’s Capital
  • TechNexus
  • Women's Capital Connection
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States90.9%
🇮🇳 India4.5%
🇨🇴 Colombia2.3%
🏳️ Trinidad and Tobago2.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ShotTracker on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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