COMPANY PROFILE

HookLogic

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Ecommerce performance marketing solutions

Paris, FranceFounded 2004Marketing

Valuation $250–500M Last recorded · 2017

Revenue $100–500M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About HookLogic

HookLogic, now part of Criteo, specializes in performance marketing solutions that drive sales and conversions for e-commerce and retail brands. Operating in the digital advertising market, HookLogic serves clients ranging from small online retailers to large multinational e-commerce platforms. The business model is based on a pay-per-click (PPC) system, where advertisers pay for each click on their ads, ensuring cost-effective and measurable marketing campaigns. Revenue is generated through these PPC fees, making it a scalable and profitable model. HookLogic's platform integrates seamlessly with retailers' websites, providing targeted advertising placements that enhance product visibility and drive consumer engagement. The company leverages data analytics to optimize ad performance and deliver high ROI for its clients.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2004
Headquarters: Paris, France
Employees: 12
Open positions: None listed
Dealroom signal: 76.3/100
Sub-industry: Ecommerce Solutions
Sector: Marketing, Automotive, Adtech, Retail, SaaS, Advertising, Travel, Search Engine, Moving Services, Branding, Investing, Merchant Tools
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Oct 2016	$250M	$250M	CRITEO	↗
Other✓Other financing	Apr 2016	$0	—	Undisclosed	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

HookLogic website traffic

Latest recorded traffic for HookLogic is 30 monthly website visits, down 50% over the last three months. HookLogic's team grew 9.1% over the past year.

Latest monthly visits30 3-month web change-50% 1-year team growth+9.1%

Monthly website visitsApr 2016–Jun 2024

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