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sellpoints

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An e-commerce technology provider dedicated to helping brands and retailers sell more online

Emeryville, United StatesFounded 2000Marketing
Valuation $25–50M Last recorded · 2015
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for sellpoints and the history behind them.

About sellpoints

Sellpoints, a subsidiary of Syndigo, specializes in providing comprehensive product content management solutions for brands, retailers, and business partners. Operating in the digital commerce market, Sellpoints offers an integrated platform that allows clients to manage, enrich, and verify product content, including images, nutrition, weights, dimensions, and other core marketing attributes. The platform supports the seamless creation, collection, auditing, management, distribution, and analysis of digital product content, ensuring accuracy and efficiency in supply chain operations through standardized data synchronization.

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Sellpoints serves a diverse range of clients, including manufacturers, suppliers, distributors, and retailers across various industries such as foodservice, automotive aftermarket, and healthcare. The company's business model revolves around a SaaS (Software as a Service) approach, where clients subscribe to use the platform for their product content management needs. Revenue is generated through subscription fees and additional services related to content management and syndication.

By promoting rich product details and creating engaging shopping experiences, Sellpoints helps clients increase their online sales and improve customer satisfaction. The platform's global reach and adherence to GS1 Standards ensure that product information is consistently accurate and readily available to end-users.

Source: Dealroom company data

At a glance

Founded
2000
Headquarters
Emeryville, United States
Sector
Marketing

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later2 investors entered at this stage

  • Square 1 Bank
  • IBM Ventures
Team profiled 31 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about sellpoints on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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