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HelloFresh
eCommerce & Marketplaces · Berlin, Germany · Founded 2011 · IPO 2017
HelloFresh mafia
Startups founded by HelloFresh alumni
Former HelloFresh employees who went on to start their own companies. Sorted by Dealroom signal score.
Tom PetitUnited States
Karl VillanuevaGermany
Tobias BrühneGermany
Simon Sebastian SchminckeSingapore
Ramon HakenNetherlands
Freddy WardUnited Kingdom
Oleksandr YaremchukUnited States
Geoffroy HenryAustralia
Nico WeilerGermany
Rick KuijfNetherlands
Mattia PalesaIsrael
Andreas SchumacherGermanyGlobal footprint
Where HelloFresh has talent and traffic
team presence
across markets
Talent graph
The shape of HelloFresh's talent
Dealroom maps HelloFresh's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.
Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.
Patent intelligence
$6k patent portfolio · 1 active families
Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.
Capital deployed
HelloFresh's 3 investments and acquisitions.
Every disclosed deal where HelloFresh appeared as a backer or acquirer, 2018–2020. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
3 deals across HelloFresh's capital deployment.
Where the deals concentrate by sector, stage, and decade.
01 · Deployment strategy vs peers
Where HelloFresh deploys vs peers
Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.
02 · Portfolio market map
HelloFresh's portfolio, mapped.
Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.
Market sentiment
What the market is saying about HelloFresh
An AI-synthesized read of the highest-engagement posts about HelloFresh on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See HelloFresh on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.