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Investor profile

Rocket Internet

Corporate · Founded 2007 · Berlin, Germany

Rocket Internet, accessible at rocket-internet.com, is a global startup incubator and investment firm that partners with ambitious entrepreneurs to build market-leading companies. The company operates primarily in the e-commerce and technology sectors, serving a diverse range of clients from fashion to home living. Rocket Internet's business model revolves around two main activities: incubation and investment. In the incubation phase, Rocket Internet uses its proprietary processes to create companies from scratch. This involves providing new technologies, market insights, and effective business solutions to help startups achieve segment leadership. For example, Rocket Internet played a crucial role in the success of Dafiti, the largest fashion e-commerce company in Latin America, by offering these essential resources. On the investment side, Rocket Internet operates through its division, Global Founders Capital. This division partners with daring entrepreneurs to fund and support their ventures. The firm’s extensive operational support team accelerates the growth of these ventures, helping them scale dynamically and innovatively. A notable success story is Westwing, an international online retailer for home and living, which benefited from Rocket Internet's investment and shared vision to navigate a fragmented market. Rocket Internet's portfolio is impressive, with over 200 active companies across six continents. The firm makes money through equity stakes in these startups, benefiting from their growth and eventual success. By providing both the initial push through incubation and ongoing support through investment, Rocket Internet ensures that its portfolio companies have the best chance to thrive in competitive markets. Keywords: startup incubator, investment firm, e-commerce, technology, Global Founders Capital, operational support, market insights, business solutions, equity stakes, global portfolio.

74 portfolio companies Corporate · $2.9B invested · 105 investments · Last investment 12/2024
Portfolio companies 74 ↑ 39% 5y
Decacorns 1
Thoroughbreds 15 ↑ 27% 5y
Estimated holdings

Rocket Internet’s biggest current holdings.

An estimate of Rocket Internet’s largest live positions — disclosed shareholding × Dealroom’s latest valuation — across 3 companies where Rocket Internet is a named shareholder, worth about $5M in estimated equity value.

#CompanyEst. stakeValuationEst. value
  1. 1 Koru KidsJobs Recruitment · Colt 3.2% $79M $3M
  2. 2 iwocaMarketing · Thoroughbred 1.45% $132M $2M
  3. 3 MatillionEnterprise Software · Unicorn 0.05% $1.5B $750K

Estimated value = Rocket Internet’s disclosed ownership % × Dealroom’s latest company valuation; direct named stakes only, exited positions excluded. Figures are indicative, not reported marks. Rocket Internet also appears inside investor groups in Nium, where a standalone stake isn’t disclosed. See the underlying cap tables on Dealroom →

Exits

Rocket Internet’s biggest exits.

Portfolio companies that IPO’d or were acquired at $1B+, with the valuation recorded at exit and — for those still public — their value today. Exit events come from each company’s funding-round history; entry stage from Rocket Internet’s transaction record.

$4.8B IPO · 2017
Entered Series B+Now $15BFood
$5.8B IPO · 2014
Now $7.9BFashion
$2.2B IPO · 2019
Entered Series B+Now $687MFintech
$2.0B acquisition · 2016
Entered Series AMarketing
$1.9B IPO · 2017
Entered Series B+Now $468MFood
Portfolio analysis

Where Rocket Internet’s portfolio is concentrated.

Distribution of portfolio companies by headquarters country, sector, entry stage and current growth stage. Across all 74 portfolio companies. "Stage entered" is the first priced round the investor joined, derived from the investor’s transaction history.

By countryCount
  1. Germany23
  2. UK9
  3. Brazil5
  4. India5
  5. Singapore5
  6. USA4
  7. Australia3
  8. Nigeria3
  9. Spain3
  10. China1
  11. France1
  12. Indonesia1
By sectorCount
  1. Fintech20
  2. Home Living9
  3. Fashion8
  4. Marketing7
  5. Jobs Recruitment6
  6. Real Estate6
  7. Transportation6
  8. Travel6
  9. Enterprise Software4
  10. Food4
  11. Wellness Beauty4
  12. Education3
By stage enteredCount
  1. Seed28
  2. Series B+24
  3. Series A19
By growth stageCount
  1. Breakout Stage30
  2. Late Growth25
  3. Early Growth18
  4. Mature1
Portfolio market map

Inside Rocket Internet’s portfolio.

The 60 highest-funded portfolio companies, of 74 tracked.

Lazada
Marketing · Unicorn
$3.1B
Delivery Hero
Food · Decacorn
$15B
Jumia Group
Fintech
$687M
Personio
Jobs Recruitment · Unicorn
$5.0B
Global Fashion Group
Fashion
$17M
HelloFresh
Food
$468M
Knotel
Real Estate
$70M
Nium
Fintech · Unicorn
$1.4B
Tink
Home Living
$176M
Grover
Home Living
$66M
Dafiti
Fashion
$317M
Linio
Wellness Beauty
$138M
Urban Sports Club
Sports
$600M
Jupiter
Fintech
$711M
Home24
Home Living
$398M
Zalando
Fashion · Unicorn
$7.9B
Billie
Fintech
$640M
Spenmo
Fintech
$340M
Getsafe
Fintech
$252M
Helpling
Home Living
$88M
Tiko
Real Estate
$260M
Wimdu
Travel
$1.0M
Sonovate
Fintech
$290M
Easy Taxi
Transportation
$160M
SoSafe
Security
$292M
Flash Coffee
Food
$164M
Borro
Fintech
$30M
Goodlord
Marketing
$143M
Ofload
Transportation
$226M
GLOSSYBOX
Wellness Beauty
$94M
Atolls
Marketing
$52M
Payleven Brazil
Fintech
$40M
Xrex
Fintech
$75M
The Coterie
Fintech
$160M
Lingxi
Fintech
$110M
Payflow
Fintech
$55M
Proprioo
Real Estate
$88M
iPrice
Fashion
$20M
Everstox
Transportation
$88M
Room00 Group
Travel
$41M
Digifin
Fintech
$46M
ZenRooms
Travel
$60M
enshift
Real Estate
$59M
Locondo.jp | Jade Group
Fashion
$116M
Koru Kids
Kids
$53M
Tinvio
Fintech
$48M
Expertlead
Jobs Recruitment
$42M
CarSpring
Transportation
$26M
Hausgold
Real Estate
$44M
Vaniday
Wellness Beauty
$66M
Mebelrama
Home Living
$16M
Swipii
Fintech
Chari
Fintech
$100M
Tripda
Travel
$44M
ClickBus
Travel
$40M
Vitable
Wellness Beauty
$19M
CaterWings
Food
$26M
Tricae
Fashion
$26M
Clevergy
Energy
$14M
Knoma
Fintech
$16M
Portfolio founders

Where Rocket Internet’s portfolio founders come from.

108 founders across the 74 highest-funded portfolio companies — by current location, university attended, and the companies they worked at before founding. Sourced from the founder records the API links to each portfolio company.

LocationCount
  1. Germany37
  2. Spain13
  3. United Kingdom10
  4. India5
  5. Peru5
  6. France4
  7. Singapore4
  8. United States4
  9. Australia3
  10. Brazil3
UniversityCount
  1. EBS University6
  2. WHU Otto Beisheim School of Management6
  3. ESCP Business School4
  4. INSEAD Business School4
  5. London School of Economics and Political Science4
  6. Ludwig Maximilian University of Munich4
  7. Technical University Munich4
  8. University of Cambridge4
  9. Harvard Business School3
  10. University of California, Berkeley3
Previous companyCount
  1. Boston Consulting Group14
  2. McKinsey & Company12
  3. Rocket Internet9
  4. Bain & Company5
  5. Groupon4
  6. Deloitte3
  7. eBay3
  8. KPMG3
  9. Roland Berger3
  10. Siemens3
Figures on this page are sourced live from the Dealroom next-gen API, joined with Dealroom’s cap-table dataset (estimated holdings) and the Power Law Investor Ranking. News in “Featured in” is drawn from Dealroom’s own coverage — the stories that name this investor, not only those it is the subject of. Market sentiment is omitted until the API exposes it.