H
Habitual
We're on a mission to end type 2 diabetes
About Habitual
Habitual is a health-focused startup that operates in the weight loss and wellness industry. The company offers a comprehensive weight loss program that includes a diet plan featuring soups and shakes, along with a dedicated support team for personalized assistance. The program is designed to help clients lose weight, control blood sugar levels, lower cholesterol, and reduce joint pain. It also aims to help clients improve their sleep quality, boost their energy levels, and enhance their overall well-being.
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Habitual's business model is based on providing a holistic approach to weight loss and health improvement, focusing on long-term results rather than quick fixes. The company's program is developed by experts and is trusted by the NHS, indicating a high level of credibility and professionalism.
The company's revenue is generated from the sales of its weight loss program, which includes the soups and shakes diet plan, as well as the support services provided by its dedicated team. The company also offers a free assessment to potential clients, which could serve as a lead generation tool.
Habitual's clients are individuals seeking to lose weight and improve their health. The company's focus on a holistic approach and long-term results may appeal to those who have struggled with other weight loss methods in the past. The company's strong customer service and fast delivery are also key selling points, as evidenced by positive customer testimonials.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 28
- Open positions
- None listed
- Dealroom signal
- 76.5/100
- Industry
- Health
- Sub-industry
- Health Platform, Innovative Food
- Sector
- Health Tech & Medtech, Diabetes, Weight Management, Remote Monitoring, Nutrition, Metabolism, Sustainable Development Goals, Hard Tech, Woman Founder, Food as Medicine, Digital Care
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Apr 2025 | $1.3M | $11M | Lexham Partners | ↗ |
| SEED✓Equity / VC | Oct 2021 | $2.2M | $9M | MMC Ventures · Oxford Seed Fund · FoodLabs · Seedcamp | — |
Growth signals
Latest recorded traffic for Habitual is 19K monthly website visits, down 59.6% over the last three months. Habitual's team grew 16.7% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Stephen Bourke
Roger Hassan
Seedcamp
MMC Ventures
Oxford Seed Fund
FoodLabs
Lexham Partners
Other known investors3 additional known investors
Current
Nesta Impact Investments
Paulina Jänsch
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Habitual on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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