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DnaNudge
Biotech & Life Sciences · London, United Kingdom · Founded 2015
DNA-based guidance for personalized shopping and health choices MoreLess
DnaNudge is a health-tech startup that operates in the consumer genomics market. The company offers a unique service that uses DNA-based recommendations to nudge consumers towards healthier lifestyle choices. The company's primary customers are individuals seeking to improve their health and wellness through personalized, data-driven insights.
DnaNudge's business model revolves around a DNA testing service. Customers provide a DNA sample, which the company analyzes to identify specific genetic traits related to nutrition and skincare. The results are then used to provide personalized product recommendations. Customers can scan product barcodes while shopping to see if the product is a good match for their genetic profile, indicated by a simple red or green signal.
The company also offers an 'Active Nudge' service, which monitors customers' inactivity levels and updates their DNA-based recommendations in real time. This service is designed to encourage customers to make healthier choices throughout the day.
DnaNudge generates revenue through the sale of its DNA testing kits and the ongoing use of its recommendation service. The company's unique approach to personal health and wellness, combined with its innovative use of genomics technology, positions it well in the growing consumer genomics market.
Keywords: Health-tech, Consumer Genomics, DNA Testing, Personalized Recommendations, Nutrition, Skincare, Active Lifestyle, Barcode Scanning, Real-Time Updates, Wellness.
Company overview
DnaNudge company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 17
- Open positions
- None listed
- Dealroom signal
- 64.2
Valuation & funding
DnaNudge funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES AOther financing | Aug 2021 | $60M | $240M | Julius Baer Group · Ventura Capital | ↗ |
| EARLY VCOther financing | Jul 2018 | $6.6M | $26M | Undisclosed | — |
| EARLY VCOther financing | Nov 2017 | $13M | $53M | Undisclosed | — |
| SPINOUTOther financing | Jan 2015 | $0 | — | Imperial College London | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $1.2M | 0% | −$54M | -4628.8% |
| 2025 | $1.2M | 0% | −$54M | -4628.8% |
| 2024 | $1.2M | 0% | −$54M | -4628.8% |
| 2023 | $1.2M | -88.3% | −$54M | -4628.8% |
| 2022 | $10M | -35.7% | −$54M | -540.5% |
| 2021 | $16M | +1366% | −$57M | -368.1% |
| 2020 | $1.1M | — | −$14M | -1311.5% |
Growth signals
DnaNudge website traffic
Latest recorded traffic for DnaNudge is 120 monthly website visits, down 85.5% over the last three months. DnaNudge's team declined 26.1% over the past year.
Comparisons
DnaNudge compared with similar companies
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Talent graph
DnaNudge's talent
Source: Dealroom Talent Intelligence.
Investors
3 investors on DnaNudge's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where DnaNudge has talent and traffic
team presence
In the news
Latest news about DnaNudge
Recent press, funding announcements, and product moves mentioning DnaNudge — open to read from the original sources.
Market sentiment
What the market is saying about DnaNudge
An AI-synthesized read of the highest-engagement posts about DnaNudge on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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