S
Second Nature
Edtech · Tel Aviv-Yafo, Israel · Founded 2018
Offers a sales coaching software that helps sales teams perform better MoreLess
An AI-powered sales coaching software that provides a virtual pitch partner for sales representatives to practice and improve their skills. The platform uses conversational AI to simulate real-life sales scenarios and provides personalized feedback and scoring to help reps identify areas for improvement. The software can be integrated with existing Learning Management Systems (LMS) and offers reporting and analytics capabilities to track progress and measure the effectiveness of the training.
The company targets businesses of all sizes that have sales teams and are looking to improve their sales performance. The business model is based on a subscription-based service, where customers pay a recurring fee to access the platform. The company makes money by charging a per-user fee for its software.
Keywords: sales coaching, AI, conversational AI, sales training, virtual pitch partner, role-playing, sales performance, LMS integration, personalized feedback, analytics
Company overview
Second Nature company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2018
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 95
- Open positions
- 1
- Dealroom signal
- 91.0
Valuation & funding
Second Nature funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2025 | $22M | $88M | Zoom · Signals Venture Capital · CARDUMEN CAPITAL · Sienna Venture Capital | ↗ |
| SERIES A✓Equity / VC | Jan 2022 | $13M | $50M | StageOne Ventures · Zoom · CARDUMEN CAPITAL · Signals Venture Capital | ↗ |
| SEED✓Equity / VC | Jul 2019 | — | — | StageOne Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $8.5M | 0% | 95 |
| 2025 | $8.5M | 0% | 70 |
| 2024 | $8.5M | 0% | 40 |
| 2023 | $8.5M | +608.3% | 41 |
| 2022 | $1.2M | 0% | 45 |
| 2021 | $1.2M | +200% | 20 |
| 2020 | $400K | — | 8 |
Growth signals
Second Nature website traffic
Latest recorded traffic for Second Nature is 33K monthly website visits, down 40% over the last three months. Second Nature's team grew 35.7% over the past year.
Hiring
Open positions at Second Nature
Current openings linked to this company in Dealroom.
Comparisons
Second Nature compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 CrestaGenerative AI platform for enterprise contact center performance |
Palo Alto, United States | Operational | 804 | $276M | $1.6B |
 OthelloAI copilot for GTM teams providing real-time coaching |
New York City, United States | Operational | |||
 PifiniAI-native revenue enablement platform for sales partners |
— | Operational | |||
 FrontlineIQAI sales coaching platform for frontline teams |
Montreal, Canada | Operational | |||
 PeoplefyAI-powered gamification platform for sales teams |
São Paulo, Brazil | Operational | |||
 CampusAIA platform elevating AI education and collaboration for both beginners and advanced users |
Warsaw, Poland | Operational | |||
 ELSAAI assisted language learning platform that teaches people how to speak English |
San Francisco, United States | Operational | |||
 Novela SimulationsAI-powered marketing simulations for practical skills training |
London, United Kingdom | Operational |
Talent graph
Second Nature's talent
Source: Dealroom Talent Intelligence.
Investors
8 investors on Second Nature's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Second Nature has talent and traffic
team presence
In the news
Latest news about Second Nature
Recent press, funding announcements, and product moves mentioning Second Nature — open to read from the original sources.
Market sentiment
What the market is saying about Second Nature
An AI-synthesized read of the highest-engagement posts about Second Nature on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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