S
Second Nature
Offers a sales coaching software that helps sales teams perform better
About Second Nature
An AI-powered sales coaching software that provides a virtual pitch partner for sales representatives to practice and improve their skills. The platform uses conversational AI to simulate real-life sales scenarios and provides personalized feedback and scoring to help reps identify areas for improvement. The software can be integrated with existing Learning Management Systems (LMS) and offers reporting and analytics capabilities to track progress and measure the effectiveness of the training.
Read full description
The company targets businesses of all sizes that have sales teams and are looking to improve their sales performance. The business model is based on a subscription-based service, where customers pay a recurring fee to access the platform. The company makes money by charging a per-user fee for its software.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 95
- Open positions
- 1
- Dealroom signal
- 91.0/100
- Industry
- Education, Marketing
- Sub-industry
- CRM & Sales
- Sector
- Edtech, Coach, Core AI, Corporate Learning, Generative AI, genAI Applications
- Technology
- Artificial Intelligence
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2025 | $22M | $88M | Zoom · Signals Venture Capital · CARDUMEN CAPITAL · Sienna Venture Capital | ↗ |
| SERIES A✓Equity / VC | Jan 2022 | $13M | $50M | StageOne Ventures · Zoom · CARDUMEN CAPITAL · Signals Venture Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Second Nature is 33K monthly website visits, down 40% over the last three months. Second Nature's team grew 35.7% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
StageOne Ventures
Series A6 investors entered at this stage
Signals Venture Capital
Zoom
CARDUMEN CAPITAL
Zoom Apps Fund- SCSienna Venture Capital
Bright Pixel Capital
Other known investors1 additional known investor
Andrew Riesenfeld
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Second Nature on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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