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Grocery TV
The largest digital advertising network in U.S. grocery
About Grocery TV
GroceryTV is a digital media platform designed to enhance the shopping experience in grocery stores through engaging video content and targeted advertising. The platform utilizes in-store screens to display a range of content including promotions, product information, and entertainment tailored to the grocery environment.
By integrating high-definition video displays into grocery store settings, GroceryTV offers brands and retailers a unique opportunity to connect with shoppers directly at the point of sale. The content is designed to inform and engage customers, helping them make informed purchasing decisions while creating a more enjoyable shopping experience.
GroceryTV’s system is equipped with advanced analytics tools that provide valuable insights into consumer behavior and engagement. This data enables retailers to refine their marketing strategies, optimize in-store promotions, and enhance overall customer satisfaction.
The platform supports a range of content types, from dynamic advertisements and promotional videos to informative product highlights and entertainment features. This diverse content approach helps to capture shoppers’ attention, increase brand visibility, and drive sales.
With its focus on delivering relevant and impactful content, GroceryTV aims to revolutionize the in-store shopping experience, making it more interactive and connected while helping retailers and brands achieve their marketing goals effectively.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Austin, United States
- Employees
- 87
- Open positions
- 9
- Dealroom signal
- 89.8/100
- Industry
- Marketing
- Sub-industry
- Adtech, Ecommerce Solutions
- Sector
- Marketing, Analytics, Retail, Data Analytics
- Technology
- Artificial Intelligence, Computer Vision
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jan 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Apr 2022 | $30M | $120M | Silverton Partners · Sageview Capital | ↗ |
| SERIES AEquity / VC | Dec 2019 | $5M | $20M | Silverton Partners · Capital Factory | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Grocery TV is 2.5K monthly website visits, down 58.3% over the last three months. Grocery TV's team grew 64.2% over the past year.
Open positions
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Peel-worksA tech enabled, B2B grocery e-commerce platform |
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OwnerIQOwnerIQ provides online advertising solutions and marketing channels for brands, retailers and manufacturers. |
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AmplienceDynamic commerce experience platform that creates big content for retailers which drives customer conversion |
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
MassChallenge
Series A3 investors entered at this stage
Silverton Partners
Capital Factory
Sageview Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Grocery TV on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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