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COMPANY PROFILE

Grocery TV

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The largest digital advertising network in U.S. grocery

Austin, United StatesFounded 2016Marketing
Valuation $100–250M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Grocery TV and the history behind them.

About Grocery TV

GroceryTV is a digital media platform designed to enhance the shopping experience in grocery stores through engaging video content and targeted advertising. The platform utilizes in-store screens to display a range of content including promotions, product information, and entertainment tailored to the grocery environment.

By integrating high-definition video displays into grocery store settings, GroceryTV offers brands and retailers a unique opportunity to connect with shoppers directly at the point of sale. The content is designed to inform and engage customers, helping them make informed purchasing decisions while creating a more enjoyable shopping experience.

GroceryTV’s system is equipped with advanced analytics tools that provide valuable insights into consumer behavior and engagement. This data enables retailers to refine their marketing strategies, optimize in-store promotions, and enhance overall customer satisfaction.

The platform supports a range of content types, from dynamic advertisements and promotional videos to informative product highlights and entertainment features. This diverse content approach helps to capture shoppers’ attention, increase brand visibility, and drive sales.

With its focus on delivering relevant and impactful content, GroceryTV aims to revolutionize the in-store shopping experience, making it more interactive and connected while helping retailers and brands achieve their marketing goals effectively.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Austin, United States
Employees
87
Open positions
9
Dealroom signal
89.8/100
Industry
Marketing
Sub-industry
Adtech, Ecommerce Solutions
Sector
Marketing, Analytics, Retail, Data Analytics
Technology
Artificial Intelligence, Computer Vision
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Jan 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Apr 2022 $30M $120M Silverton Partners · Sageview Capital ↗
SERIES AEquity / VC Dec 2019 $5M $20M Silverton Partners · Capital Factory ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Grocery TV website traffic

Latest recorded traffic for Grocery TV is 2.5K monthly website visits, down 58.3% over the last three months. Grocery TV's team grew 64.2% over the past year.

Latest monthly visits2.5K 3-month web change-58.3% 1-year team growth+64.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • MassChallenge

Series A3 investors entered at this stage

Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States98.4%
🇨🇦 Canada1.6%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Grocery TV on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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