Nosto

About Nosto

Nosto, established in Helsinki, Finland, in 2011, operates a Commerce Experience Platform (CXP) designed to help online retailers deliver personalized shopping experiences. The company was founded by Juha Valvanne, Jani Luostarinen, and Antti Pöyhönen, who were motivated by the impersonal nature of early e-commerce and saw an opportunity to use individual customer data to enhance sales and satisfaction. Juha Valvanne, who serves as Chief Corporate Development Officer, has a background in e-commerce, economics, and holds an Executive MBA, complemented by studies in Mergers and Acquisitions at Harvard Business School. Jani Luostarinen, the Head of Site Reliability Engineering, brings extensive experience in IT system administration and cloud-based web service design.

The company's core offering is a SaaS-based platform that utilizes artificial intelligence and machine learning to analyze real-time customer behavioral data. This enables the delivery of personalized product recommendations, content, and targeted pop-ups across websites, mobile apps, and social media ads. Nosto's technology, experience.AI™, unifies customer, product, and content data to power its suite of tools, which includes personalized site search, category merchandising, A/B testing, and analytics dashboards. The platform is designed to integrate with major e-commerce systems like Shopify, allowing retailers to implement sophisticated marketing campaigns without requiring extensive IT resources.

Nosto's business model is primarily subscription-based, with some services operating on a commission from sales generated through its personalization features. This hybrid approach has evolved to include modular and enterprise-level solutions to cater to a diverse client base, ranging from mid-market to large global brands. The company has pursued a growth strategy that includes strategic acquisitions, such as Findologic, SearchNode, and Stackla, to expand its product capabilities and market share. Since its inception, Nosto has raised significant funding, with a total of $32.8M over five rounds, including a $16M Series B round in February 2023, to fuel its global expansion and technological innovation.