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Amplience

Marketing · London, United Kingdom · Founded 2008

Dynamic commerce experience platform that creates big content for retailers which drives customer conversion MoreLess

Amplience is a technology startup that operates in the e-commerce sector, providing an Artificial Intelligence (AI) powered content platform. The company's primary offering is a headless Content Management System (CMS), which allows businesses to create, schedule, and manage their online shopping experiences without needing to write code. This is particularly beneficial for businesses that lack technical expertise but need to manage their online presence effectively.

Amplience's platform is designed to serve a broad range of clients, including over 400 brands that are looking to enhance their online shopping experiences. The platform's AI capabilities enable it to generate and optimize digital assets quickly, which can significantly reduce production time for businesses. The company also offers API-driven experiences, which means businesses can build their online experiences using the languages and frameworks they prefer.

The company operates on a Software as a Service (SaaS) business model, which means it makes money by charging its clients a subscription fee to use its platform. This model provides a steady stream of recurring revenue for the company, which is a positive sign for potential investors.

Amplience also offers a Digital Asset Management (DAM) system, which organizes all AI-generated and optimized digital assets, making them instantly available for use. This feature, combined with the company's fast response times and high uptime, makes Amplience a reliable choice for businesses looking to improve their online shopping experiences.

Keywords: AI Content Platform, Headless CMS, E-commerce, Digital Asset Management, API-driven Experiences, SaaS Business Model, Online Shopping Experiences, Subscription Fee, Fast Response Times, High Uptime.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
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Company overview

Amplience company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2008
Headquarters
London, United Kingdom
Employees
149
Open positions
3
Dealroom signal
81.3
client focusb2bsub industryEcommerce Solutionsbusiness modelSaaSsectorInterior DesignsectorAnalyticssectorFurnituresectorRetailsectorContentsectorSaaSsectorSocialsectorData AnalyticssectorContent ManagementsectorOn-DemandsectorAsset Management

Valuation & funding

Amplience funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Jan 2025 $42M AshGrove Capital · Farview Equity Partners · Octopus Crypto Capital
SERIES DOther financing Mar 2022 $100M $400M Octopus Ventures · Sixth Street Growth · Farview Equity Partners
EARLY VCOther financing Oct 2019 $10M $40M Columbia Lake Partners
SERIES COther financing Apr 2018 $37M $148M Octopus Ventures
EARLY VCOther financing Dec 2016 $0 Octopus Ventures
EARLY VCOther financing Nov 2015 HSBC Innovation Banking · Standard Treasury · Columbia Lake Partners
SERIES BOther financing Mar 2015 Northstar Ventures · Octopus Ventures · HSBC Innovation Banking
DEBTDebt Mar 2014 HSBC Innovation Banking
SERIES AOther financing Jul 2013 Northstar Ventures · Octopus Ventures
SEEDOther financing Mar 2013 Northstar Ventures · Octopus Ventures
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $11M 0% 149
2025 $11M 0% 141
2024 $11M 0% 143
2023 $11M 0% 176
2022 $11M +49.4% 180
2021 $7.4M +16.8% 154
2020 $6.4M 107
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Amplience website traffic

Latest recorded traffic for Amplience is 36K monthly website visits, up 9.1% over the last three months. Amplience's team grew 5.7% over the past year.

Latest monthly visits36K 3-month web change+9.1% 1-year team growth+5.7%
Monthly website visits133 observations · Jun 2015–Jul 2026
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Comparisons

Amplience compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Amplience's talent

Book a demo to see the people
Team profiled 29 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Amplience's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Octopus Ventures
Northstar Ventures
Series A 2 investors entered at this stage
Standard Treasury
Columbia Lake Partners
Series B+ 5 investors entered at this stage
HSBC Innovation Banking
Farview Equity Partners
Sixth Street Growth
AshGrove Capital
Octopus Crypto Capital

Global footprint

Where Amplience has talent and traffic

Workforce by country
4 countries with
team presence
🇬🇧 United Kingdom88.7%
🇺🇸 United States8.7%
🇭🇷 Croatia1.7%
🇩🇪 Germany0.9%
4 countries shown

In the news

Latest news about Amplience

Recent press, funding announcements, and product moves mentioning Amplience — open to read from the original sources.

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Market sentiment

What the market is saying about Amplience

An AI-synthesized read of the highest-engagement posts about Amplience on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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