D
DealerTrack
Helps dealers connect their marketing and operations across both digital and physical environments
About DealerTrack
Dealertrack is a prominent provider of on-demand software solutions tailored for the automotive industry in the United States. The company offers a comprehensive suite of tools designed to streamline various aspects of auto dealership operations. Dealertrack serves a wide range of clients, including car dealerships, finance companies, and other automotive businesses.
Read full description
Operating within the automotive market, Dealertrack's software solutions cover several critical areas. These include desking (which helps in structuring car deals), special finance (assisting in securing loans for customers with unique financial situations), menu selling (offering additional products and services during the sales process), and aftermarket services (products sold after the initial vehicle sale). Additionally, the company provides tools for compliance (ensuring adherence to legal and regulatory standards), electronic contracting (digital handling of contracts), and finance and insurance (F&I) management.
Dealertrack also supports auto sales through inventory management systems, which help dealerships keep track of their vehicle stock, and vehicle valuation tools, which assist in determining the worth of used cars. Their Dealer Management System (DMS) integrates various dealership functions into a single platform, enhancing efficiency and productivity. Furthermore, Dealertrack offers credit application and credit bureau services, facilitating the automotive financing process for both dealers and customers.
The business model of Dealertrack revolves around providing these software solutions on a subscription basis, generating recurring revenue. By offering a range of essential tools that improve operational efficiency and compliance, Dealertrack ensures a steady stream of income from its diverse client base.
In summary, Dealertrack is a key player in the automotive software market, providing essential tools that help dealerships and finance companies operate more effectively and profitably.
At a glance
- Status
- Acquired
- Founded
- 2001
- Headquarters
- Town of North Hempstead, United States
- Listing
- IPO 2005
- Employees
- 1,907
- Open positions
- None listed
- Dealroom signal
- 68.8/100
- Industry
- Transportation
- Sector
- Transportation, Automotive, Business Management, Car, Verified Unicorns and $1B Exits
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 6 companies, latest Dec 2014
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning DealerTrack.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jun 2015 | $4B | $4B | Undisclosed | — |
| POST IPO EQUITY✓Other financing | Mar 2014 | $426M | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
| Year | Revenue | Growth |
|---|---|---|
| 2026 | $854M | 0% |
| 2025 | $854M | 0% |
| 2024 | $854M | 0% |
| 2023 | $854M | 0% |
| 2022 | $854M | 0% |
| 2021 | $854M | 0% |
| 2020 | $854M | — |
Growth signals
Latest recorded traffic for DealerTrack is 540K monthly website visits, down 15.6% over the last three months.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Incadea GmbHMunich, GermanyProvider of enterprise software solutions and services to the global automotive retail and wholesale market
$190Mvaluation
DealerBurlington, United StatesProvider of a streamlined and intuitive solution for managing dealership marketing and operations
$1Bvaluation
VintekPhiladelphia, United StatesManaged business technology, process solutions, and IT consulting
→
ClickMotivePlano, United StatesMarketing software primarily for the automotive industry
$49Mvaluation
eCarListDallas, United StatesDealer Inventory Management and Vehicle Pricing Tools by DealerSocket Inventory+
→
TH
triVIN HoldingsGroton, United StatesSolutions that focus on motor vehicle credentialing and management of transactions
→
Chrome Data CorporationPortland, United StatesChrome Data Corporation the automotive industry's business-to-business provider of data and software for selling cars online
$88Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about DealerTrack on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See DealerTrack’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.