Chrome Data Corporation

The firm's business model is centered on providing business-to-business (B2B) data and Software-as-a-Service (SaaS) solutions that enhance the efficiency of the entire automotive sales chain. It serves a diverse client base that includes automotive manufacturers (OEMs), dealerships, lenders, internet portals, and other solution providers. Revenue is generated by licensing its extensive vehicle databases and software applications, which help clients to market, price, and sell vehicles more effectively. The company specializes in the collection, standardization, and syndication of raw automotive data, making it easily integrable into various applications.

Chrome Data's product suite is extensive, providing critical tools for the automotive ecosystem. A core offering is its VIN decoding service, which provides precise descriptions of vehicles, including features, options, and packages. The company provides a comprehensive inventory management platform, ChromeData Certified Inventory, which normalizes data from various dealer sources to create complete and accurate vehicle listings for digital merchandising. For financial stakeholders, the ChromeData Lender Desk API offers real-time access to OEM rates, rebates, and incentives, crucial for accurate vehicle pricing and loan origination. Other services include tools for vehicle comparisons and configurations, a vast media library with images and videos, and custom software solutions that automate processes like vehicle ordering and inventory management.