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COMPANY PROFILE

Dealer

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Provider of a streamlined and intuitive solution for managing dealership marketing and operations

Burlington, United StatesFounded 1998Marketing
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Dealer and the history behind them.

At a glance

Founded
1998
Headquarters
Burlington, United States
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Series B and later2 investors entered at this stage

  • Klass Capital
  • Apax Partners
Employees mapped 806 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 16 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 8 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
15 countries with
team presence
🇺🇸 United States94.9%
🇮🇩 Indonesia1.4%
🇨🇦 Canada1%
🇵🇭 Philippines0.4%
🇬🇧 United Kingdom0.4%
Top 5 of 15 shown
Web traffic by country
430K monthly visits
across markets
🇺🇸 United States86.8%
🇳🇬 Nigeria2.5%
🇨🇦 Canada2.1%
🇮🇳 India0.8%
🇵🇭 Philippines0.6%
Top 5 markets shown

Patents

Estimated portfolio value
$1M

3 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Dealer on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.