Power Law company profile

Dealer

Marketing · Burlington, United States · Founded 1997 Unicorn

Provider of a streamlined and intuitive solution for managing dealership marketing and operations

Headcount

500–1k

Current team size

Unlock exact value

Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026 $10B+ revenueThoroughbred · Power Law outcome

Investors

3 investors on Dealer's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage

Accel

Series B+ 2 investors entered at this stage

Apax Partners

Klass Capital

Dealer mafia

Startups founded by Dealer alumni

Former Dealer employees who went on to start their own companies. Sorted by Dealroom signal score.

WidewailEst. 2017

Matt MurrayUnited States

Signal score64

ParentEst. 2014

Tom O'LearyUnited States

Signal score60

SaphoEst. 2014

CCCharles ChristoliniUnited States

Signal score60

FRIKINtechEst. 2017

Alex SnyderUnited States

Signal score55

FluencyEst. 2017

Scott GaleUnited States

Signal score55

Roundup MediaEst. 2008

Allen DeBevoiseUnited States

Signal score53

Book a demo to explore the full alumni network →

Global footprint

Where Dealer has talent and traffic

AI talent share

0.4% of workforce is AI talent
(3 of 807 staff)

Core AI00%

Other AI30.37%

Non-AI workforce80499.63%

Workforce by country

15 countries with
team presence

🇺🇸 United States94.9%

🇮🇩 Indonesia1.4%

🇨🇦 Canada1%

🇵🇭 Philippines0.4%

🇬🇧 United Kingdom0.4%

Top 5 of 15 shown

Web traffic by country

340K monthly visits
across markets

🇺🇸 United States81.9%

🇨🇦 Canada2.8%

🇺🇦 Ukraine1.2%

🇬🇧 United Kingdom1.1%

🇳🇬 Nigeria0.9%

Top 5 markets shown

Patent intelligence

$1M patent portfolio · 3 active families

Estimated portfolio value

$1M

17.5× smaller than top peer Hubspot ($22M)

3 active patent families

Where Dealer innovates Digital imagingManagement systemWeb siteImaging lensImage capture

Where Dealer concentrates vs peers

Each axis is a top-10 topic across Dealer and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Dealer

An AI-synthesized read of the highest-engagement posts about Dealer on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Dealer on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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