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Cognism
B2B sales acceleration software company providing AI tools for extracting sales and recruitment leads from big data
About Cognism
Cognism is a B2B sales intelligence provider that offers unrestricted access to person and company-level data to help businesses make meaningful connections with other businesses. The company operates in the EMEA, NAM, and APAC markets, serving sales and marketing teams with quality B2B data. Cognism's platform is designed to integrate seamlessly with CRM and sales engagement tools like Salesforce, Hubspot, SalesLoft, and Outreach, providing on-demand data in the systems businesses already use.
The company's business model is centered around improving the efficiency of sales teams. It claims to increase live conversations by seven times compared to other providers, reducing the time sales representatives spend researching prospects and dealing with bad data. Cognism also uses buyer intent signals to help businesses understand when potential clients are ready to buy, allowing them to intercept these buyers earlier in their journey.
Cognism generates revenue by providing its sales intelligence services to businesses. It does not cater to B2C businesses, sole traders, or those looking for freelancers. Instead, it focuses on helping businesses connect with other businesses, forming best-in-class partnerships to offer the best the market can provide.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 452
- Open positions
- 22
- Dealroom signal
- 64.3/100
- Industry
- Marketing
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Analytics, Market Intelligence, Lead Generation, Core AI, Techscale200, uk is8 digital and technologies, AI Applications
- Technology
- Artificial Intelligence, Big Data
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 4 companies, latest Sep 2024
- Capital deployed
- $330K
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jan 2022 | $88M | $350M | Swisscom Ventures · Viking Global Investors · Atlantic Vantage Point · Volution Ventures | ↗ |
| SUPPORT PROGRAMOther financing | Sep 2021 | $0 | — | Tech Nation | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Cognism is 280K monthly website visits, down 20% over the last three months. Cognism's team declined 11.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed11 investors entered at this stage
FinTech Sandbox
Netcetera
Usman Khan
London Co-Investment Fund
SFC Capital
FinTech Circle
South Central Ventures
Tom James
Mark Tayler- TCTsingbay Venture Capital
James Hodson
Series A6 investors entered at this stage
Newable Private Investing
Andreas Mihalovits
Oliver Wyman
PeakSpan Capital
Atlantic Vantage Point
Verve Ventures
Series B and later5 investors entered at this stage
VentureFounders
Swisscom Ventures
Viking Global Investors
Blue Cloud Ventures
Volution Ventures
Other known investors1 additional known investor
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cognism on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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