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CircleUp

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Crowd-funding platform for consumer and retail companies

San Francisco, United StatesFounded 2012Fintech
Valuation $100–250M Last recorded · 2015
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for CircleUp and the history behind them.

About CircleUp

CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights & Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success. Launched in 2012, CircleUp is backed by Union Square Ventures, Collaborative Fund, GV, Canaan Partners, QED Advisors, and former leaders of Goldman Sachs, Capital One and Stanford Endowment. For more information, please visit www.circleup.com.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2012
Headquarters
San Francisco, United States
Employees
20
Open positions
None listed
Dealroom signal
0.0/100
Industry
Fintech
Sub-industry
Wealth Management
Sector
Fintech, Risk Management, Data Analytics, Performance Management, Crowdfunding, Private Equity, Brokerage, Alternative Investments, Fundraising, Pay Per Result, Investing in Startups
Client focus
b2b, b2c
Investment activity
85 companies, latest Oct 2022
Capital deployed
$294M
Preferred round
SEED

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jun 2023 $0 — Brightflow AI ↗
DEBTDebt Sep 2019 $200M — Undisclosed ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

CircleUp website traffic

Latest recorded traffic for CircleUp is 6.8K monthly website visits, up 23.6% over the last three months. CircleUp's team declined 77.3% over the past year.

Latest monthly visits6.8K 3-month web change+23.6% 1-year team growth-77.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Partake FoodsNew York City, United StatesAllergy-friendly cookies and baking mixes for consumers $46Mvaluation KoiaLos Angeles, United StatesReady-to-drink, low-sugar, complete plant-based protein beverages $30Mvaluation Partake BrewingCalgary, CanadaMakes craft non-alcoholic beer that's "alcohol free and beer lover approved" $66Mvaluation Everything LegendaryLargo, United StatesPlant-based burgers delivering legendary flavor with premium ingredients and free shipping $24Mvaluation SanzoNew York City, United StatesBridges cultures by connecting people to authentic flavors $50Mvaluation Mented CosmeticsNew York City, United StatesLuxury beauty company targeted to women of color. All lipsticks are vegan, paraben-free, non-toxic and cruelty free $20Mvaluation Verb EnergyBoston, United StatesCaffeinated energy bars made with organic green tea, providing a convenient and healthy boost for busy lifestyles Ruby's RocketsNew York City, United StatesRuby rockets offer healthy snacks and pure food for a delicious life at the best prices Three SpiritLondon, United KingdomElixirs designed by plant scientists and bartenders to enhance mood and mind throughout the day and night Serenity KidsAustin, United StatesBaby food company offering nutrient-dense foods that taste great to kids and are convenient for parents $208Mvaluation Los SundaysCosta Mesa, United StatesLos Sundays | Los Sundays Tequila – Løs Sundays $14Mvaluation OhzaBoston, United StatesThe original sparkling wine cocktail company crafting authentic mimosas, bellinis, and more in a less caloric and less sugary ready-to-drink format $16Mvaluation

Investors

25 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

  • David Topper
  • Yan-David Erlich
  • Maveron
  • Jerry Gramaglia
  • Rose Park Advisors
  • Ooga Labs
  • Silas Capital
  • FinTech Sandbox

Series A2 investors entered at this stage

Series B and later7 investors entered at this stage

Other known investors8 additional known investors

  • Brightflow AI
  • Brampton Entrepreneur Centre
  • Clocktower Technology Ventures
  • Fifth Down Capital
  • GV
  • Kensington Capital Holdings
  • NFX
  • Platform Calgary
Team profiled 62 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States71.4%
🇮🇳 India14.3%
🇿🇦 South Africa14.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about CircleUp on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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