C
CircleUp
Fintech · San Francisco, United States · Founded 2012
Crowd-funding platform for consumer and retail companies MoreLess
CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights & Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success. Launched in 2012, CircleUp is backed by Union Square Ventures, Collaborative Fund, GV, Canaan Partners, QED Advisors, and former leaders of Goldman Sachs, Capital One and Stanford Endowment. For more information, please visit www.circleup.com.
Company overview
CircleUp company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2012
- Headquarters
- San Francisco, United States
- Employees
- 20
- Open positions
- None listed
- Dealroom signal
- 0.0
- Investment activity
- 85 companies · latest Oct 2022
- Capital deployed
- $294M
- Preferred round
- SEED
Valuation & funding
CircleUp funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jun 2023 | $0 | — | Brightflow AI | ↗ |
| DEBTDebt | Sep 2019 | $200M | — | Undisclosed | ↗ |
| SERIES COther financing | Nov 2015 | $30M | $120M | Jon Winkelried · Canaan · Jungju Kim · Union Square Ventures | — |
| GRANTOther financing | Jun 2015 | $0 | — | FinTech Sandbox | — |
| SERIES BOther financing | Mar 2014 | $14M | $56M | Rose Park Advisors · Maveron · Union Square Ventures · Canaan | — |
| SERIES AOther financing | May 2013 | Maveron · Union Square Ventures · Rose Park Advisors · Jerry Gramaglia | — | ||
| SEEDOther financing | Apr 2012 | David Topper · Yan-David Erlich · Maveron · Jerry Gramaglia | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 20 |
| 2025 | 88 |
| 2024 | 88 |
| 2023 | 88 |
| 2022 | 88 |
| 2021 | 88 |
| 2020 | 87 |
Growth signals
CircleUp website traffic
Latest recorded traffic for CircleUp is 6.8K monthly website visits, up 23.6% over the last three months. CircleUp's team declined 77.3% over the past year.
Comparisons
CircleUp compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
CircleUp investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Partake FoodsNew York City, United StatesAllergy-friendly cookies and baking mixes for consumers
$46Mvaluation
KoiaLos Angeles, United StatesReady-to-drink, low-sugar, complete plant-based protein beverages
$30Mvaluation
Partake BrewingCalgary, CanadaMakes craft non-alcoholic beer that's "alcohol free and beer lover approved"
$66Mvaluation
Everything LegendaryLargo, United StatesPlant-based burgers delivering legendary flavor with premium ingredients and free shipping
$24Mvaluation
SanzoNew York City, United StatesBridges cultures by connecting people to authentic flavors
$50Mvaluation
Mented CosmeticsNew York City, United StatesLuxury beauty company targeted to women of color. All lipsticks are vegan, paraben-free, non-toxic and cruelty free
$20Mvaluation
Verb EnergyBoston, United StatesCaffeinated energy bars made with organic green tea, providing a convenient and healthy boost for busy lifestyles
→
Ruby's RocketsNew York City, United StatesRuby rockets offer healthy snacks and pure food for a delicious life at the best prices
→
Three SpiritLondon, United KingdomElixirs designed by plant scientists and bartenders to enhance mood and mind throughout the day and night
→
Serenity KidsAustin, United StatesBaby food company offering nutrient-dense foods that taste great to kids and are convenient for parents
$208Mvaluation
Los SundaysCosta Mesa, United StatesLos Sundays | Los Sundays Tequila – Løs Sundays
$14Mvaluation
OhzaBoston, United StatesThe original sparkling wine cocktail company crafting authentic mimosas, bellinis, and more in a less caloric and less sugary ready-to-drink format
$16Mvaluation
Talent graph
CircleUp's talent
Source: Dealroom Talent Intelligence.
Investors
25 investors on CircleUp's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where CircleUp has talent and traffic
team presence
In the news
Latest news about CircleUp
Recent press, funding announcements, and product moves mentioning CircleUp — open to read from the original sources.
Market sentiment
What the market is saying about CircleUp
An AI-synthesized read of the highest-engagement posts about CircleUp on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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