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Serenity Kids

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Baby food company offering nutrient-dense foods that taste great to kids and are convenient for parents

Austin, United StatesFounded 2018Food
Valuation $100–250M Last recorded · 2024
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Serenity Kids and the history behind them.

About Serenity Kids

Serenity Kids is a company that produces and sells nutrient-dense baby and toddler food. The company focuses on creating products with high-quality, ethically sourced ingredients, such as grass-fed and free-range meats, as well as organic vegetables and healthy fats. Their product line includes a variety of purees and smoothies packaged in convenient pouches, designed to be low in sugar and free from artificial additives.

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The company targets parents of babies and toddlers who are looking for healthier, more nutritious food options for their children. The business operates in the baby food market, a subset of the consumer packaged goods industry. Serenity Kids utilizes a direct-to-consumer model through its website, and also distributes its products through wholesale channels to retail stores.

Serenity Kids generates revenue through the sale of its baby and toddler food products. The company offers one-time purchases and may also have a subscription-based service for recurring deliveries. Their emphasis on premium ingredients and ethical sourcing positions them in the higher end of the baby food market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Austin, United States
Employees
74
Open positions
None listed
Dealroom signal
79.3/100
Industry
Food, Kids
Sub-industry
Innovative Food
Sector
Food
Business model
Manufacturing
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Feb 2025 $0 — SG Credit Partners ↗
LATE VCOther financing Mar 2024 $52M $208M Stride Consumer Partners ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Serenity Kids website traffic

Latest recorded traffic for Serenity Kids is 100K monthly website visits, up 69.5% over the last three months. Serenity Kids's team grew 7.2% over the past year.

Latest monthly visits100K 3-month web change+69.5% 1-year team growth+7.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Wild Ventures
  • David Perlmutter
  • Gunnar Lovelace

Series A13 investors entered at this stage

  • Rachel Mansfield
  • Lizzi Ackerman
  • Matt LaCasse
  • Ben Greenfield
  • Matt Gaedke
  • Megha Barot
  • CircleUp
  • Colleen Wachob
  • Joe DeSena
  • Max Lugavere
  • Nick Green
  • Melissa Urban
  • Katie Wells

Series B and later2 investors entered at this stage

  • Stride Consumer Partners
  • SG Credit Partners
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Serenity Kids on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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