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Mented Cosmetics
Wellness Beauty · New York City, United States · Founded 2016
Luxury beauty company targeted to women of color. All lipsticks are vegan, paraben-free, non-toxic and cruelty free MoreLess
Mented Cosmetics is a beauty company that specializes in creating cruelty-free and vegan makeup products tailored for women of all complexions. The company operates in the cosmetics market and serves a diverse range of clients who seek inclusive beauty solutions. Mented Cosmetics offers a wide array of products including foundations, lipsticks, eyeshadows, and cheek products, all designed to cater to various skin tones. The business model revolves around direct-to-consumer sales through their online platform, mentedcosmetics.com, where customers can purchase individual items or curated bundles. Revenue is generated through product sales, with additional income from gift cards and promotional offers. The company emphasizes inclusivity and quality, ensuring that every woman can find makeup that suits her unique complexion.
Keywords: cruelty-free, vegan, inclusive beauty, makeup, women, complexions, foundations, lipsticks, eyeshadows, direct-to-consumer.
Talent graph
Mented Cosmetics's talent
Source: Dealroom Talent Intelligence.
Investors
7 investors on Mented Cosmetics's cap table
Sourced from Dealroom's funding and investor records.







Global footprint
Where Mented Cosmetics has talent and traffic
team presence
Market sentiment
What the market is saying about Mented Cosmetics
An AI-synthesized read of the highest-engagement posts about Mented Cosmetics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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