Product Reports Resources Pricing Login Book a demo

Mented Cosmetics

Wellness Beauty · New York City, United States · Founded 2016

Luxury beauty company targeted to women of color. All lipsticks are vegan, paraben-free, non-toxic and cruelty free MoreLess

Mented Cosmetics is a beauty company that specializes in creating cruelty-free and vegan makeup products tailored for women of all complexions. The company operates in the cosmetics market and serves a diverse range of clients who seek inclusive beauty solutions. Mented Cosmetics offers a wide array of products including foundations, lipsticks, eyeshadows, and cheek products, all designed to cater to various skin tones. The business model revolves around direct-to-consumer sales through their online platform, mentedcosmetics.com, where customers can purchase individual items or curated bundles. Revenue is generated through product sales, with additional income from gift cards and promotional offers. The company emphasizes inclusivity and quality, ensuring that every woman can find makeup that suits her unique complexion.

Keywords: cruelty-free, vegan, inclusive beauty, makeup, women, complexions, foundations, lipsticks, eyeshadows, direct-to-consumer.

Talent graph

Mented Cosmetics's talent

Book a demo to see the people
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Mented Cosmetics's cap table

Sourced from Dealroom's funding and investor records.

Seed 4 investors entered at this stage
BBG Ventures
iSeed Ventures
Outbound Ventures
CircleUp
Series A 2 investors entered at this stage
Corazon Capital
Natureza
Series B+ 1 investor entered at this stage
West Lane

Global footprint

Where Mented Cosmetics has talent and traffic

Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

What the market is saying about Mented Cosmetics

An AI-synthesized read of the highest-engagement posts about Mented Cosmetics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Mented Cosmetics on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.