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Mented Cosmetics

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Luxury beauty company targeted to women of color. All lipsticks are vegan, paraben-free, non-toxic and cruelty free

New York City, United StatesFounded 2016Wellness Beauty
Valuation $10–25M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Mented Cosmetics and the history behind them.

About Mented Cosmetics

Mented Cosmetics is a beauty company that specializes in creating cruelty-free and vegan makeup products tailored for women of all complexions. The company operates in the cosmetics market and serves a diverse range of clients who seek inclusive beauty solutions. Mented Cosmetics offers a wide array of products including foundations, lipsticks, eyeshadows, and cheek products, all designed to cater to various skin tones. The business model revolves around direct-to-consumer sales through their online platform, mentedcosmetics.com, where customers can purchase individual items or curated bundles. Revenue is generated through product sales, with additional income from gift cards and promotional offers. The company emphasizes inclusivity and quality, ensuring that every woman can find makeup that suits her unique complexion.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
New York City, United States
Sector
Wellness Beauty

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • BBG Ventures
  • iSeed Ventures
  • Outbound Ventures
  • CircleUp

Series A2 investors entered at this stage

  • Corazon Capital
  • Natureza

Series B and later1 investor entered at this stage

  • West Lane
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Mented Cosmetics on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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