COMPANY PROFILE

Buynomics

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Making the next-generation SaaS company in pricing- and product optimization

Cologne, GermanyFounded 2018Marketing

Valuation $100–500M Latest valuation · 2025

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Buynomics

Buynomics is a SaaS platform specializing in pricing and portfolio strategy optimization. The company serves a diverse range of industries, helping businesses enhance their profit, revenue, and market share through data-driven insights and customer-focused solutions. Buynomics operates in the competitive market of commercial insights and revenue management, leveraging advanced analytics to provide actionable recommendations tailored to specific business objectives. The platform is fully scalable, allowing for rapid and cost-efficient deployment. Buynomics generates revenue through subscription fees for its software services, offering clients a sustainable path to profitable growth. Key clients include companies looking to refine their pricing strategies and optimize their product portfolios for better market performance.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2018
Headquarters: Cologne, Germany
Employees: 137
Open positions: 2
Dealroom signal: 87.8/100
Sub-industry: Marketing Analytics
Sector: Marketing, Shopping, Market Intelligence, SaaS, User Behavior, Pricing, Core AI, Platform, AI Applications
Technology: Artificial Intelligence, Big Data, Machine Learning
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Buynomics.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Mar 2025	$30M	$120M	Seedcamp · VI Partners · Tomahawk.VC · Dvx ventures	↗
SERIES A✓Equity / VC	Nov 2022	$14M	$57M	Insight Partners · Dieter von Holtzbrinck Ventures · Lafamiglia · Seedcamp	↗

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Profit	Margin
2026		—
2025		—
2024		—
2023		—
2022		—
2021		—

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Growth signals

Buynomics website traffic

Latest recorded traffic for Buynomics is 19K monthly website visits, down 5% over the last three months. Buynomics's team grew 0.7% over the past year.

Latest monthly visits19K 3-month web change-5% 1-year team growth+0.7%

Monthly website visitsJun 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Junior Data Scientist - Commercial Excellence (m/f/d)Cologne, North Rhine-Westphalia, Germany · Data Science & Engineering · Feb 24, 2026

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