A
Augure
Provides the first cross-channel PR and reputation management platform that helps organizations
About Augure
Augure by Launchmetrics specializes in providing advanced Public Relations (PR) software and data insights to over 1,000 PR, Communication, and Public Affairs teams globally. The company operates in the PR and influencer marketing industry, offering tools that help clients manage their reputation, grow their journalist database, and gain more media coverage. Augure's platform enables users to identify and engage with key influencers, thereby increasing the impact of their campaigns across various channels. The business model revolves around a subscription-based service, where clients pay for access to the software and its features. Revenue is generated through these subscriptions and additional services such as influencer discovery and data analytics. Augure serves a diverse range of clients, including large corporations like Sony PlayStation Iberica and Disneyland Paris, as well as smaller PR agencies. The company focuses on making data-driven decisions and measuring success at every step, ensuring that clients can develop powerful influencer marketing strategies that resonate with their target audiences.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2002
- Headquarters
- Paris, France
- Employees
- 36
- Open positions
- None listed
- Dealroom signal
- 37.6/100
- Industry
- Marketing
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Reputation, Adtech, PR, Public Relations, Data Analytics, Reputation Management, Organisation, Influencer Marketing, Platform
- Client focus
- b2b
- Investment activity
- 4 companies, latest Jan 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| MERGER✓Other financing | Jan 2016 | $0 | — | Launchmetrics | — |
| LATE VC✓Equity / VC | Mar 2015 | $17M | $66M | Bpifrance · Seventure Partners · Ventech · Serena | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Augure is 56K monthly website visits, up 9.8% over the last three months. Augure's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
LaunchmetricsNew York City, United StatesEnables brands to accelerate their product launches and build lasting exposure through key influencers
$200Mvaluation
WisemetricsSan Francisco, United StatesSocial media analytics for multiple platforms
→
iMenteL'Hospitalet de Llobregat, SpainOnline and social media monitoring tools
$616Kvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Ventech
Serena
Series B and later5 investors entered at this stage
- OVOuest Ventures
Amundi
Bpifrance
Seventure Partners
OTC Asset Management
Other known investors2 additional known investors
- Launchmetrics
Societe Generale Asset Management
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Augure on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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