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Launchmetrics
Marketing · New York City, United States · Founded 2002
Enables brands to accelerate their product launches and build lasting exposure through key influencers MoreLess
Launchmetrics has established itself as a pivotal data and technology provider for the Fashion, Lifestyle, and Beauty (FLB) industries. The company was founded in 2015 through the merger of Augure, a French influencer marketing software provider, and Fashion GPS, a New York-based technology company specializing in sample and event management for the fashion industry. This strategic union brought together complementary strengths, with Michael Jais, former CEO of Augure, stepping into the CEO role of the newly formed Launchmetrics. The company's core mission is to provide brands with the tools and data necessary to optimize their launch-to-market strategies and measure their brand performance.
The firm's business model is centered on a Software as a Service (SaaS) platform, offering a suite of tools that cater to the specific needs of FLB brands. Its client base includes prominent names in luxury fashion and beauty, such as Dior, Fendi, and Shiseido. Revenue is generated through subscriptions to its platform, which helps brands manage their operations, from sample trafficking and event management to influencer relationship management and campaign measurement. The platform essentially digitizes and streamlines many of the traditionally manual and relationship-driven processes within the fashion industry.
At the heart of Launchmetrics' offering is its proprietary Media Impact Value (MIV) algorithm. This metric assigns a monetary value to every post, interaction, and article, allowing brands to quantify the return on investment (ROI) of their marketing and communication efforts across different media channels—print, online, and social media. This analytical capability provides a standardized benchmark for measuring brand performance and competitive intelligence. The platform's services encompass five key areas: sample management, event organization, public relations management, digital showroom creation, and data analytics. Through acquisitions, such as that of influencer analytics platform Parklu in 2020, Launchmetrics has expanded its capabilities, particularly in the APAC region, and deepened its data-driven insights. Keywords: Fashion Tech, Beauty Tech, Brand Performance, SaaS, Media Impact Value, Influencer Marketing, Data Analytics, Luxury Brands, PR Management, Sample Management
Company overview
Launchmetrics company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2002
- Headquarters
- New York City, United States
- Employees
- 366
- Open positions
- 11
- Dealroom signal
- 77.5
- Investment activity
- 5 companies · latest Mar 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Launchmetrics funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2024 | $0 | — | Lectra | ↗ |
| LATE VCOther financing | Sep 2018 | $50M | $200M | Cipio Partners · Seventure Partners · Bpifrance | ↗ |
| SECONDARYOther financing | Jul 2016 | $0 | — | Serena · Tempocap | — |
| MERGEROther financing | Jan 2016 | $0 | — | Augure | — |
| SERIES EOther financing | Mar 2015 | $17M | $66M | Bpifrance | — |
| SERIES AOther financing | Oct 2013 | Undisclosed | — | ||
| SERIES DOther financing | Sep 2008 | Undisclosed | — | ||
| SERIES COther financing | Aug 2006 | Undisclosed | — | ||
| SERIES BOther financing | Feb 2005 | Undisclosed | — |
Growth signals
Launchmetrics website traffic
Latest recorded traffic for Launchmetrics is 87K monthly website visits, down 13% over the last three months. Launchmetrics's team grew 47% over the past year.
Hiring
Open positions at Launchmetrics
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Comparisons
Launchmetrics compared with similar companies
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Capital deployed
Launchmetrics investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
DMRMilan, Italy
→
ParkLUHuangpu, ChinaConnecting brands with consumers in China
$3.2Mvaluation
Style CoalitionNew York City, United StatesInfluencer marketing platform providing brands direct access to top online influencers for innovative multi-channel social media campaigns.
→
VB
Visual BoxMilan, ItalyPR Monitoring Tool for Fashion, Luxury and Cosmetics | Launchmetrics
→
AugureParis, FranceProvides the first cross-channel PR and reputation management platform that helps organizations
$66Mvaluation
Talent graph
Launchmetrics's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Launchmetrics has talent and traffic
team presence
In the news
Latest news about Launchmetrics
Recent press, funding announcements, and product moves mentioning Launchmetrics — open to read from the original sources.
Market sentiment
What the market is saying about Launchmetrics
An AI-synthesized read of the highest-engagement posts about Launchmetrics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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