A
Adway
Data-driven talent acquisition platform that brings groundbreaking technology that attracts the next generation of talent through the art of social recruitment marketing
About Adway
Adway.ai is a pioneering company in the talent acquisition sector, leveraging advanced technology to streamline and enhance the recruitment process. Specializing in social recruitment marketing, Adway.ai serves a diverse range of clients from various industries who are looking to attract the next generation of talent. The company operates globally, having originated in the Nordics and expanded its reach worldwide.
Adway.ai's business model revolves around providing a comprehensive suite of services that include programmatic employer branding, automated recruitment marketing, and the creation of global social talent pools. By utilizing data-driven insights, Adway.ai ensures that its clients remain top of mind for potential candidates, thereby increasing the inflow of talent and strengthening employer brands.
Revenue is generated through subscription-based services and consultancy fees, where clients pay for access to Adway.ai's intelligent software and expert advice on optimizing their talent acquisition strategies. The company prides itself on its ability to reduce the cost of hire and reach both passive and active candidates effectively.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Göteborgs Stad, Sweden
- Employees
- 64
- Open positions
- None listed
- Dealroom signal
- 60.2/100
- Industry
- Marketing, Enterprise Software
- Sector
- Marketing, Open Source, Talent Acquisition, Omni-Channel Software, Social Platform, Recruitment Marketing
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Nov 2022 | $11M | $44M | Octopus Ventures · Brightly Ventures · Spintop Ventures | ↗ |
| SEEDEquity / VC | Jun 2021 | $3.5M | $14M | Spintop Ventures · Brightly Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Adway is 41K monthly website visits, down 29.3% over the last three months. Adway's team declined 5.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Spintop Ventures
Brightly Ventures
Series A1 investor entered at this stage
Other known investors1 additional known investor
Adam Gordon
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Adway on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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