Pimcore

About Pimcore

Pimcore GmbH is an Austrian software company that provides an open-source platform for data and experience management. The company was officially founded in 2013, but the software was first developed by the digital agency elements at New Media Solutions GmbH, with its initial beta version released in January 2010. The co-founder is Dietmar Rietsch, who has a background in digital agencies and has been the CEO of Pimcore since its inception. His journey in the digital world began in 1996, and his experience led to the vision for Pimcore, which he pursued alongside Roland Dessovic and Patrick Edelmayr.

Pimcore's business model centers on offering a flexible and scalable software solution that integrates Product Information Management (PIM), Master Data Management (MDM), Customer Data Platform (CDP), Digital Asset Management (DAM), a Digital Experience Platform (DXP/CMS), and an E-Commerce framework into a single suite. This integrated approach allows businesses to centralize their data, breaking down silos to deliver consistent digital experiences across all channels. The company serves over 118,000 companies in various industries, including manufacturing, retail, and travel. Revenue is generated through different editions of its software: a free open-source Community Edition, an Enterprise Edition for more complex business scenarios, and a Pimcore Cloud Edition, which is a configurable SaaS product. The business model has proven successful, with the company reporting over 60% year-over-year growth.

The platform is designed to handle any type of digital data for any channel and device. Its core technology is built on PHP and the Symfony framework, featuring a modular, API-first architecture. This allows for easy integration with third-party systems like ERP, CRM, and BI tools. Key features include advanced data modeling, workflow management, data quality tools, and multi-channel publishing capabilities. Pimcore supports various business models, such as B2B, B2C, D2C, and marketplaces. The company has secured significant funding to support its global expansion, including a $3.5 million Series A round in 2018 and a $12 million Series B round in 2022, led by Nordwind Growth.