Primetag secures €5.6M to scale its AI-powered influencer marketing platform: Universe
On June 18, Primetag, a fast-growing company that helps brands make better decisions in influencer marketing, has raised €5.6 million in new funding. The round was co-led by Indico Capital PartnersDealroom has a profile for this one. Try Dealroom → and Iberis CapitalDealroom has a profile for this one. Try Dealroom →.
This investment will help Primetag improve and expand Universe , its AI-powered platform. Universe is designed to make influencer marketing much easier for brands and agencies by automating up to 80% of time-consuming tasks—like checking out competitors, choosing the right influencers, planning campaigns, and measuring results.
Universe works by analyzing a huge amount of content—over 3 billion posts—from creators in more than 50 countries. This gives marketing teams accurate and fast insights so they can work more efficiently.
CEO Manuel AlbuquerqueDealroom has a profile for this one. Try Dealroom → said the funding shows trust in the company’s approach and will allow Primetag to grow faster. The platform is already being used by clients in the US, UK, Latin America, and across Europe.
Investors highlight Primetag’s innovative use of AI and data as a game-changer for the influencer marketing space, helping to make the industry more scalable and objective.
Source:
A.M.
