Semrush Acquires Ryte

• Semrush Holdings has acquired Munich-based SaaS company Ryte, founded in 2012.
• Ryte specializes in optimizing website user experience across six pillars: SEO, quality assurance, performance, sustainability, accessibility, and compliance.
• The company’s clients include Allianz, Bauhaus, HomeToGo, and Hilti.
• Semrush, known for its online visibility management platform, aims to integrate Ryte's expertise and advanced crawling technology to enhance its Enterprise SEO Platform.
• This acquisition opens new sales opportunities for Ryte by accessing Semrush's extensive customer base.
• This strategic move aims to unify both SEO operations, offer powerful AI-driven insights, and provide superior digital marketing tools, driving growth in the enterprise sector.

Source: Tech. EU

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