P3 buys Professor Pickleball, adding to its growing brand roll-up

What's the deal? Professional Pickleball Partners (P3) has agreed to acquire Professor Sports, the Florida-based company behind the Professor Pickleball brand. Terms were not disclosed. The target, founded by Ryan Maya, sells paddle grips, erasers, and accessories alongside a platform of tutorials and instructional content.

What's the endgame? The deal adds accessories and educational content to P3's portfolio, which includes CORE Athletics, Pro-Pickle, Ameriball, and Pickleball-U. The Leawood, Kansas-based company plans to use its product development, sourcing, and distribution to expand Professor Pickleball's reach while keeping the brand's identity.

Why it matters: Professor Pickleball will keep operating at professorpaddlesDealroom has a profile for this one. Try Dealroom →.com, with room for new products and wider distribution. P3 said a key priority is continuing the brand's instructional content.

"This is about more than adding a successful accessories line," said Marisa Lytle, president of Professional Pickleball Partners. Maya said joining P3 creates "an exciting opportunity to take that mission further."

The signal: The acquisition fits a wave of pickleball consolidation. Selkirk bought Bread & Butter in May 2026, and Paddletek Group acquired PIKKL in July, both bolting brands onto larger portfolios. The sector's biggest recent deal was Apollo Sports Capital's $225 million investment in Pickleball Inc. — making P3's undisclosed, accessories-focused purchase a smaller but telling piece of the same roll-up trend.

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