Ad veteran Tony Davidson backs creative-tech startup Light & Fast, joins as partner

What's the deal? Tony Davidson, the former executive creative director of Wieden+Kennedy LondonDealroom has a profile for this one. Try Dealroom →, has made an angel investment in Light & Fast and joined the independent creative technology company as a partner. The amount was not disclosed.

What does the company do? Founded in 2025, Light & Fast uses AI, automated creative systems, and custom tech to help in-house brand teams produce marketing work faster. Its clients include Trainline, Akamai, and PencilDealroom has a profile for this one. Try Dealroom →.

What's the role? Davidson will work alongside founder Toby Baker to advise on creative direction, agency strategy, and client growth. Davidson spent 20 years at Wieden+Kennedy London and worked on campaigns including Nike's "Nothing beats a Londoner" and HondaDealroom has a profile for this one. Try Dealroom →'s "Power of dreams."

Why it matters? "Automation isn't about replacing human artistry, it's about empowering it," Baker said, framing the hire as validation of the startup's pitch to balance human creativity with speed.

The signal: The move fits a wider push to make advertising production faster and more technology-enabled. In September, WPP opened a London hub combining rapid production with AI tools as it reorganizes around integrated production services. Davidson's backing adds senior creative pedigree to a startup betting the same way.

Read more: marcommnews.com

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