Conrad buys Berlin procurement startup Hivebuy, handing Haufe Group Ventures an exit
What's the deal? Conrad ElectronicDealroom has a profile for this one. Try Dealroom → has acquired HivebuyDealroom has a profile for this one. Try Dealroom →, a Berlin-based procurement software provider, giving early investor Haufe Group VenturesDealroom has a profile for this one. Try Dealroom → an exit. Terms were not disclosed.
What does Hivebuy do? Founded in 2021 by Bettina Fischer and Stefan Kiehne, Hivebuy makes software for indirect procurement — the process of ordering, approving, and invoice-checking that businesses often still run manually. Around 70 companies use the product.
What changes? Hivebuy stays independent, keeps its Berlin headquarters, and the founders continue to run it. ConradDealroom has a profile for this one. Try Dealroom → plans to make the technology available to a much larger customer base.
Why now? Haufe GroupDealroom has a profile for this one. Try Dealroom → Ventures, the corporate venture arm of Haufe Group, invested in Hivebuy in 2023 as one of its first bets after launching. "We invested in Hivebuy because we saw great potential in fundamentally simplifying a complex corporate process with software," said managing director Jasper Roll (translated from German).
Alongside Haufe Group Ventures, Cusp CapitalDealroom has a profile for this one. Try Dealroom →, SIVentures, and Tiny Supercomputer Investment Company backed the startup.
The signal: The deal adds to a run of consolidation in European procurement software. Deel acquired German SaaS-spending platform Sastrify in May 2026, and cisboxDealroom has a profile for this one. Try Dealroom → took a majority stake in French provider OxalysDealroom has a profile for this one. Try Dealroom → in September — another sign of strategic buyers moving on spend-management tools.
Read more: vc-magazin.de
Image credit: Generated with Gemini
