CHOSEN extends Series A with backing from Wellbeing Nutrition founders
What's the deal? Skincare brand CHOSEN has raised an extension of its Series A round from Avnish ChhabriaDealroom has a profile for this one. Try Dealroom → and Saurabh Kapoor, the founders of Wellbeing Nutrition. The size of the extension was not disclosed.
What came before? The Chennai-based startup raised a $5 million Series A led by Fireside VenturesDealroom has a profile for this one. Try Dealroom → in May 2026, with participation from BOLD, L'Oréal's corporate venture capital fundDealroom has a profile for this one. Try Dealroom →, Alkemi Growth CapitalDealroom has a profile for this one. Try Dealroom →, and angel investors. It had earlier raised $1.2 million in an angel round in 2024.
What's the endgame? Founded in 2020 by Renita Rajan, CHOSEN develops science-led skincare for melanin-rich Indian skin, drawing on the exposome — how environmental factors affect skin health. It targets four areas of ageing: pigmentation, skin texture, facial contour, and hair ageing.
The fresh funds will strengthen R&D and expand the company's formulation pipeline across topical skincare and nutraceuticals, with a focus on clinical validation and dermatological research. CHOSEN plans to set up a Centre of Excellence involving dermatologists and to expand its R&D, brand, and growth teams.
By the numbers: The company's portfolio spans more than 50 products across skincare, haircare, body care, and nutraceuticals, prescribed by over 2,000 doctors. In 2026, CHOSEN Sculpt became India's first topical lower-face contouring serum, backed by a 12-week clinical study of Indian women published in the Journal of Cosmetic Dermatology .
CHOSEN sells through its website and platforms including Amazon, Myntra, Swiggy, FirstClub, and Distacart, and ships internationally to markets such as the US, UK, Australia, Canada, and the UAE. It competes with brands including Avène, Heliocare, Cetaphil, Sebamed, and Shiseido.
The signal: The extension adds to sustained investor interest in India's science-led skincare segment, following rounds this year for Asaya and KorinMi and strategic moves by players like Nykaa and L'Oréal's BOLD. Backing from consumer-brand founders signals continued appetite for CHOSEN's dermatologist-led niche.
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