Procede acquires RIMSS to expand DMS reach into farm and construction dealers
What's the deal? Procede SoftwareDealroom has a profile for this one. Try Dealroom → has acquired RIMSSDealroom has a profile for this one. Try Dealroom →, a San Antonio-based dealer management system (DMS) provider serving agriculture, construction, and transportation dealers. Financial terms were not disclosed. San Diego-based Procede provides enterprise DMS for the commercial vehicle industry through its Excede platform.
The companies: Founded in 1983, RIMSS supports over 200 dealer groups across North America, working with OEMs including KubotaDealroom has a profile for this one. Try Dealroom →, Case IH, AGCODealroom has a profile for this one. Try Dealroom →, and HinoDealroom has a profile for this one. Try Dealroom →. Procede, now 25 years old, serves more than 1,200 rooftops and 25,000 daily users across the truck, trailer, bus, and aftermarket industries.
Why now? The acquisition follows Rubicon Technology PartnersDealroom has a profile for this one. Try Dealroom →' January 2026 investment in Procede. "When Rubicon invested earlier this year, Procede committed to reinvesting in our people, our technology, and the industry," said chief executive officer and chairman Larry Kettler. "RIMSS is the next step on that journey."
What's the endgame? Many dealer groups running their truck business on Excede have expanded into agriculture and construction. RIMSS brings OEM relationships and knowledge in those markets, while Procede adds engineering depth and AI capabilities through Procede Intelligence. The combined company aims to serve truck dealers, equipment dealers, and groups operating in both.
What changes for customers? Both platforms will continue to be supported and developed. RIMSS customers keep their existing software, contracts, and support relationships, and the San Antonio team stays in place. Both companies run on Microsoft technology and report retaining roughly 99% of customers.
What RIMSS says: "After more than 40 years, we weren't looking for someone to take over what we built," said RIMSS chief executive officer Tommy Jarrett. "We were looking for a partner who would invest in our people and products without changing the core values our customers count on."
The signal: The deal reflects consolidation in the niche dealer software market, where private equity backing is fuelling roll-ups. By combining complementary verticals, Procede positions itself to serve diversified dealer groups under one vendor rather than competing platforms.
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