Wilde Brands raises $40M from S2G to scale protein snacks
What's the deal? Wilde Brands has raised $40 million from S2GDealroom has a profile for this one. Try Dealroom → Investments to expand its lineup of protein snacks made from chicken breast. The Kentucky-based company, founded by Jason Wright in 2015, says it has passed $100 million in sales and reached more than 35,000 retail locations.
What's the endgame? Wilde plans to use the funding to boost production, develop new products, and revamp its branding and marketing. The money will help it scale operations and move across more snack occasions.
Why now? The raise follows a major capacity jump. Wilde opened a 130,000-square-foot plant in Kentucky this year — which it says allows it to scale production roughly sixfold.
Branching out: The company recently moved beyond chips into protein crackers, entering the cracker aisle for the first time. The push positions it to compete across a wider set of snack formats.
Arthur Chow, principal at S2G Investments, said Wilde has shown "it is possible to deliver superior products made from high-quality ingredients without compromising on taste."
The signal: Protein-forward snacking is drawing heavy investor interest. Medici BrandsDealroom has a profile for this one. Try Dealroom →, parent of David Protein, announced a $250 million Series B in September, and major food companies are adding protein snacks of their own. Wilde's significance will hinge on whether its new capacity and products translate into sustained retail demand and profitable growth.
Read more: third-news.com
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