Frame lands $2.8M seed to catch fertility risks early with AI
What's the deal? Frame, a San Francisco virtual care platform for family planning, raised $2.8 million in seed funding led by Looking Glass Capital. Flare Capital PartnersDealroom has a profile for this one. Try Dealroom →, Great Oaks Venture Capital, HealthworxDealroom has a profile for this one. Try Dealroom →, and Brand Foundry Ventures joined, alongside health-tech operators including Julia CheekDealroom has a profile for this one. Try Dealroom → of Everlywell and Jonathan Hirsch of Syapse.
What's the endgame? Frame wants to catch fertility problems before couples spend years trying to conceive. Its AI-driven assessment flags risks like undiagnosed endometriosis or polycystic ovary syndrome, then pairs patients with coaches and clinicians. The platform integrates into OB/GYN and primary-care practices as a preventive layer, not a last resort.
The backstory: Co-founders Jessica Bell van der Wal, the chief executive officer, and husband Corey started Frame after their own difficult fertility experience. It took Corey more than a year to receive a proper evaluation. The couple began piloting the platform with clinicians in 2021.
By the numbers: In early data, Frame said 88% of users saw health improvements and 90% felt more confident navigating their care. More striking: 82% uncovered previously unknown risk factors.
Why now? Employer demand is rising. Advertising firm OpenX signed on as an early customer. "We were eager to roll out Frame because it's about a better outcome for our employees and their families," said Shannon Espinola, its VP of global HR.
What could go wrong? Frame enters a crowded field. It competes with Progyny, which went public in 2019, plus Maven Clinic, Carrot, Kindbody, and others chasing employer contracts. Its edge depends on proving earlier intervention delivers clinical benefit and wins provider adoption.
The signal: Investors are backing fertility tools that act before diagnosis, not just after. Most platforms address the problem once treatment begins; Frame is betting the money and anxiety lie upstream, in the care gaps people never knew they had.
Read more: founderland.ai
Image credit: Generated with Gemini
